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Lesson 11

Lesson 11. E - B2B. What is a Small Business Entrepreneur?. Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business. SESSION OBJECTIVES. B2B MARKETS

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Lesson 11

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  1. Lesson 11 E - B2B

  2. What is a Small Business Entrepreneur? • Entrepreneur n. a business man or woman of positive disposition who attempts to make profit from opportunities by risk, initiative and guidance from 2-small-business.

  3. SESSION OBJECTIVES • B2B MARKETS • BUYER-SELLER INTERACTION • INTERNET IMPACT ON B2B • INSTITUTIONAL MARKETS • INTERNET OPPORTUNITIES IN INSTITUTIONAL MARKETS

  4. B2B CHARACTERISTICS • DEMAND IS DERIVED FROM DEMAND FURTHER DOWNSTREAM • BUYING PROCESS IS COMPLEX INVOLVING NUMEROUS PARTIES • BUYER POWER TENDS TO BE CONCENTRATED AMONG FEW CUSTOMERS • BUYERS DEMAND CLOSE WORKING RELATIONSHIPS

  5. BUYER-SELLER RELATIONSHIP EVOLVES INTO MUTUALLY CO-OPERATIVE ORIENTATION • ADVENT OF INTEGRATED SUPPLY CHAINS PLACES EVEN GREATER NEED FOR CO-OPERATION • MCKESSON DRUG WHOLESALER INSTALLING FREE COMPUTER SYSTEMS IN RETAIL CUSTOMER OPERATIONS • REFLECTS TREND FOR BUYERS AND SELLERS TO INTEGRATE DATABASES

  6. INTERNET HAS ADDED REAL-TIME INTERACTIVITY TO DATA EXCHANGE • REDUCES COSTS IN ADMINISTRATION, SHIPMENT SCHEDULING AND STOCK LEVELS • OFFERS DATA ON LOWEST COST SOURCE OF SUPPLIES • COMPANIES SUCCEED BECAUSE EXHIBIT HIGHER LEVEL OF INTERNET TECHNOLOGY SKILLS

  7. CISCO DOMINATES ROUTERS AND NETWORK SWITCHING MARKET DUE TO SUPERIOR ON-LINE OPERATIONS • MANAGES 12,000 PRODUCTS, SUPPORTS ON-LINE CONFIGURATION AND SHIPMENT MANAGEMENT SYSTEMS • APPARENT THAT SURVIVAL IN B2B IS BASED ON ABILITY TO AUTOMATE ALL ASPECTS OF TRANSACTION PROCESS

  8. INSTITUTIONAL MARKETS • WELFARE STATE EMERGED AFTER WORLD WAR II • FOCUS OF FREE OR LOW COST, EQUAL ACCESS TO EDUCATION, HEALTHCARE AND SUPPORT FOR UNEMPLOYED • IN EIGHTIES DEVELOPED NATION ECONOMIES PLUS INFLATION CREATED WELFARE STATE AFFORDABILITY PROBLEMS

  9. IN UK, CONSERVATIVE GOVERNMENT MOVED TO PRIVATISE UTILITIES, COAL, ETC • ATTEMPT TO INJECT “COMPETITIVENESS” INTO PUBLIC SECTOR OPERATIONS • EMERGENCE OF “FREE FOR ALL” IS IN DOUBT • PRESSURE ON TO FIND WAYS OF ENHANCING WELFARE STATE COST EFFECTIVENESS

  10. SIGNIFICANT PROPORTION OF WELFARE STATE INVOLVES STORAGE AND PROVISION OF INFORMATION • GOVERNMENTS MOVING TO EXPLOIT E-COMMERCE IN INFORMATION MANAGEMENT • MOVE TO PLACE FORMS AND DATA EXCHANGE ON-LINE (E.G. TAX RETURNS) • MOVE TO EXPLOIT E-COMMERCE FOR ON-LINE PROCUREMENT

  11. IN HEALTHCARE OPPORTUNITIES FOR: • DATA TRANSFER OF MEDICAL FILES • DECISION SUPPORT SYSTEMS FOR DIALOGUE BETWEEN DIFFERENT LOCATIONS • MEDICAL IMAGING OF X-RAYS AND CAT SCANS FROM REMOTE SITES • EXCHANGE OF LABORATORY DATA • TECHNOLOGY DEVELOPING TO ASSIST DOCTORS STORE AND EXCHANGE DATA • EMERGENCE OF ON-LINE PHARMACIES (WHERE LEGAL)

  12. HEALTH INFORMATION SITES FOR SELF-GUIDANCE OF GENERAL PUBLIC • ON-LINE INFORMATION SYSTEM IN U.K. (NHS DIRECT) TO REDUCE WORKLOAD ON DOCTORS • OBSTACLE OF RESISTANCE OF MEDICAL PROFESSION • GENUINE CONCERNS ABOUT DATA CONFIDENTIALITY

  13. E-COMMERCE HAS IMPLICATIONS FOR DELIVERY OF EDUCATION • LARGEST EXPENDITURE IS ON STAFF DELIVERING SAME INFORMATION IN CLASSROOMS • INTERNET CAN PROVIDE ACCESS TO INFORMATION ON GLOBAL BASIS • TECHNOLOGY CAN DELIVER “BEST EDUCATORS” TO REMOTE LOCATIONS

  14. Reasons to join 2-small-business.com • To get FREE marketing content • To become an Entrepreneur • To get these benefits • To get discounts on our services • To get FREE software

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