Customer Research. Learning Outcomes Investigate primary and secondary research methods <C below Define primary and secondary research List primary and secondary research methods C > Explain advantages and disadvantages of primary and secondary research B >
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Why do businesses need to conduct market research?
Discuss in 2/3 s (notes in back of books)
NH – Check homework has been completed
Research that is collected first hand by the researcher. The research is tailored towards the businesses needs.
What examples can you think of?
How do we feel about being ‘cold called’ ?
Question -why has this become increasingly popular?
Question – what are the problems with send questionnaires in the post?
Data that already exists and has been collected by someone else for another purpose.
Sources of secondary data can come from within the firm itself – this is known as internal secondary data.
External secondarydata, on the other hand, is data that has been published by other organisations
What are internal sources of secondary data? ...
Internal sources of secondary data
External sources of secondary data
What are the advantages and disadvantages of secondary research?
This should be easy after doing the previous evaluation!
The main advantages of secondary research and data are that it is:
The main disadvantages of primary research are that it: