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Mastering the art of broadcast writing is vital for clear and engaging communication. Rand's Five Basic Rules emphasize brevity, clarity, simplicity, accuracy, and the importance of writing for the ear. Complementing these, eight corollaries ensure a conversational tone, personalization, and clarity: keep it informal, use present tense and active voice, spell out numbers, and clearly identify individuals. Apply these principles to captivate your audience and convey your message effectively.
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Rand’s Five Basic Rules of Broadcast Style Writing • Keep it brief. • Keep it clear. • Keep it simple. • Keep it accurate. • Remember you are writing for the ear.
Eight corollaries to Rand’s Rules • Keep the tone informal Be simple, direct and understandable. • Make the writing conversational. • Personalize the information. Put yourself in the viewer or listener’s place. • Use present tense. • Use active voice and active verbs. • Spell out numbers. • Use “pronouncers.” • Identify people clearly.
