Digital Immigrants and NativesThey are driving the futurePutting a Face to the Data Chuck Albright Panasonic Global Communications Suite Product Management Manager
Today The free iPhone app, Virtual Zippo Lighter, has been downloaded over three million times since its debut last October, Zippo and Moderati have announced. The feat makes it one of the most popular and prevalent branded applications in the App Store’s history, according to the duo. http://news.softpedia.com/news/Virtual-Zippo-Lighter-for-iPhone-Downloaded-3-Million-Times-108140.shtml
Two Groups Digital Immigrants Individuals who have Adopted Technology Want to be Connected On-demand Digital Natives Individuals who have been RAISED on Technology REQUIRES to be “Always On Connectivity” Connectivity is now a Part of Life Consumer Communication Needs are Transitioning
Media Communication • Story of a journalist that has to work with information in many different forms and sources. • Requirement for multiple sources of information is not limited to journalists • All of us use this same set of information • Communicating to others • Researching information to develop a story or concept.
Vital Information: Forever 29 years old Journalist Her Favorite Things: Being Connected Looking for Scoops Aviation Mary’s Stats: Most SMSs in 1 month Most Tweets Mary
That was then… • Media Communication
This is now… • Digital Content Sources for Media Communication
Vital Information: 25 years old M.S. in Bio Chemistry Works at a Seattle Biotech Co. Her Favorite Things: Talking to her boyfriend Facebook Shopping on line SMS Messaging Karen’s Stats: Most SMSs in 1 month: 10,034 Highest monthly Mobile bill: $425 Average # of Amazon orders: 2.5/week Karen is the Future Market
Karen Wants to Always Be Connected Karen is the New Market Karen is a Digital Native
Digital Natives require more than email and websurfing • Methods for communication, connectivity and associated applications are exploding. • Demands for services and access to information is the same at home, work, holiday, and from anywhere. • Lifestyle on the ground = lifestyle in flight. • Technology trends on the ground drive technology trends in flight. • Bandwidth is no longer the constraint. • The Karens’ of the world are defining our future.