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Citrix & Ingram Micro Server Virtualization with XenServer Doug Wiener May 28th, 2008

Citrix & Ingram Micro Server Virtualization with XenServer Doug Wiener May 28th, 2008. Problems Running the Datacenter. Difficult Management. Underutilized Hardware. Average utilization of servers <15% Source: Gartner. Managing too many physical servers. Barriers to Expansion.

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Citrix & Ingram Micro Server Virtualization with XenServer Doug Wiener May 28th, 2008

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  1. Citrix & Ingram MicroServer Virtualization with XenServer Doug WienerMay 28th, 2008

  2. Problems Running the Datacenter DifficultManagement UnderutilizedHardware Average utilization of servers <15% Source: Gartner Managing too many physical servers Barriers to Expansion Increasing Costof Ownership 79% of IT budget to keep the business running Source: Gartner Server sprawl,electricity, floor space

  3. Citrix XenServer™ is the simplest and most effiecient & cost effective way to virtualize and provision servers, making the data center more dynamic. The Solution: Citrix XenServer

  4. XenServer & XenMotion: Live Relocation Remote VM Guest Storage

  5. Xen: Engine of Innovation • Open standard • Work closely with OS vendors • Advisory board: Citrix, IBM, Intel, HP, Novell, Red Hat and Sun Microsystems • Leverage open source community

  6. Near “Bare Metal” Performance • Large workload support • Native 64 bit hypervisor • Large memory support • Up to 8 virtual CPUs per guest • Insignificant overhead • Linux: ½ - 4% overhead vs. native • Windows: 2 - 6% overhead vs. native

  7. Why Do Customers Choose XenServer? • Ease of use • “10 minutes to Xen” • Best price/performance • Efficient • Tuned for Citrix and Microsoft workloads • Open architecture • OS independence • Strong technology ecosystem • Strong Microsoft relationship

  8. XenServer Licensing • Per server licensing • Simple and flexible • Starting at $600 per server Socket Core Processor

  9. Enterprise Edition** Standard Edition** Express Edition Platinum Edition** Citrix XenServer Family • Provisioning capability • $5,000 per server • Live migration • Resource pools • $3,000 per server • Multiple servers • XenCenter • $900 per server ** Includes first year of Subscription Advantage • Single server • Free download

  10. Provisioning Changes the Model Create a virtual image of a server’s workload: Operating System, Application Engine and Application Virtualize Stream the workload image on-demand to virtual and bare-metal servers Stream A Virtualize Store Stream Store the virtual imageon network storage Stream the virtual imageto servers Virtualize server workload image Store Store the virtual workload image on network storage

  11. Provisioning Complements Server Virtualization A XenServer Hypervisor B OS and workload are streamed from Network Storage Virtualized Server Provisioning Server (streaming service) Network Storage With Provisioning Server only a small number of images are required Physical Server

  12. HP Editions of XenServer Practically identical to Citrix-branded offerings • No installation – just boot and configure • Software delivered on a 1GB flash module • Only 3 minutes to Xen! • Integrated with OEM management consoles

  13. XenServer Product Line Features

  14. Hypervisor Architecture Comparison • Citrix XenServer Architecture • True 64-bit hypervisor with full 64-bit support • Double the scalability • Small hypervisor ideally suited to hardware virtualization • Standard open source device drivers • First Generation Hypervisor • Legacy 32-bit hypervisor with basic 64-bit extensions • Scalability limits • Large hypervisor is like a mini-OS under the VMs • Proprietary device drivers

  15. XenCenter Manage multiple servers Create and deploy virtual machines Monitor performance Adjust resource allocation Interact with virtual machines Windows-driven administrator Wizards Follows Vista UI standards

  16. Management Architecture Comparison Citrix XenServer Mgmt. Architecture Clustered Management Layer controls the virtualization servers No single point of failure Change and configuration management are automatic across multiple servers • Traditional Mgmt. Architecture • Single backend management server controls the virtualization servers • Single point of failure • Each server requires unique changes and configuration management

  17. Automatic VM Placement Automatically place virtual machines on systems with free capacity Load balance virtual machines as you launch them Remote VM Guest Storage

  18. What Else “They” Can’t Do….

  19. “Easy-to-use, feature-rich offering is quickly catching up to its main rival” Computer Reseller News Product Review - Independent Validation • XenMotion • Seamlessly move or re-locate virtual machines without downtime • ResourcePools • Efficient configuration, allocation, and authentication of your virtualization resources • 64-bit architecture • Scalability and support for enterprise application workloads • XenCenter • Easily manage your virtualization environment from a single, unified interface, including servers, storage and networking • XenAPI • Integrate with existing investments and infrastructure

  20. Proven Track Record Working with Microsoft Microsoft Hyper-V Microsoft RDP Windows Server Windows Server Citrix Dynamic Virtualization Services Citrix App Virtualization Services ApplicationPerformanceMonitoring SpeedScreenProgressiveDisplay Provisioning High Availability Single Sign-On DRS Citrix Storage Delivery Services XenDesktop SmartAccess EasyCall SmartAuditor Citrix XenServer Citrix XenApp Xen Hypervisor ICA

  21. Citrix Value-Add to Hyper-V Strengthen virtualization ecosystem Extend Hyper-V to desktop virtualization XenApp optimization Provision virtual and physical server infrastructure Citrix Storage Delivery Services Live migration of virtual machines Virtualize other operating systems (e.g. Linux) Windows Server 2008 Hyper-V

  22. Why You Should be in This Business • Get in on the virtualization ground floor • Market projected to grow to >$3B by 2011! • Untapped opportunity in the volume mid-market • Complement existing Citrix/Microsoft, Server & Storage practices • XenServer is best server virtualization for XenApp • High-value, short sales cycle • Easily justifiable with large potential for services and support revenue • Leverage the Citrix XenServer ecosystem

  23. “Good Prospect” Characteristics • Starting out with "paid" server virtualization • 10-100 physical servers in scope • Mid-market and departmental • Cost-conscious, "no frills" mentality • Open Source Bias • New shared storage environment • Existing Citrix relationship

  24. Earn Multiple Revenue Streams • Product licenses • Advisor Rewards • Services opportunities • Subscription Advantage • Cross-sell/up-sell opportunities “$1 of Citrix sales equals $3 – $8 of additional revenue” Citrix Solution Advisor, Summit 2008

  25. Award-Winning Partner Program • Citrix Advisor Rewards • A cash reward for Solution Advisors who: • Provide value selling around Citrix products • Forecast opportunities with Citrix sales • Cash rewards up to 10% (off MSRP)!!! • 5 for 5 Promotion – Additional 5% • Lead with Platinum – 50% Bonus Rewards are provided to partners regardless of who fulfills the product to the end-user!

  26. Get Educated Technical Selling & Positioning • CTX-2401AI: Citrix XenServer Enterprise Edition 4.0: Administration • CTX-1632AW:Citrix XenServer 4.0: Selling and Positioning No charge through 2008 Exams • CTX-1632AW:Citrix XenServer 4.0: Selling and Positioning • A01:Citrix XenServer 4.0, Enterprise Edition: Administration

  27. Next Steps…. • http://www.citrix.com/ingramsvpartner • Invest in in-depth training for sales/technical staff • Download and use product immediately • Leverage demand-gen programs, like MDF/co-op funds • Identify opportunities within your customer base • Submit Advisor Rewards opportunities now! Reap the rewards of a partnership totally focused on your success!

  28. Virtualization Platform of the Year “[Citrix XenServer 4.x] topped our judges’ list by adding significant new functionality without sacrificing ease-of-use or attractive pricing.” SearchServerVirtualization.com, TechTarget – January 2008

  29. Citrix XenDesktopOn-demand delivery, simple desktop lifecycle management • Accelerates the delivery of desktops to knowledge workers anywhere • Enables stronger data protection and control • Reduces cost of ownership by up to 40% http://www.citrix.com/xendesktop

  30. Conclusion Citrix XenServer™ is the simplest and most effective way to virtualize and provision servers, making the data center more dynamic. Virtualize and Provision Servers Best Virtualization for Citrix XenApp Low Cost and Easy to Use

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