Chamber Non-Dues Revenue and Affinity Programs . Webinar presented by: Chris Mead, Senior Vice President American Chamber of Commerce Executives To: Pennsylvania Association of Chamber Professionals
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Webinar presented by:
Chris Mead, Senior Vice President
American Chamber of Commerce Executives
Pennsylvania Association of Chamber Professionals
American Chamber of Commerce Executives May 29, 2013
Texas City’s Official Greeter and ‘Welcome Wagon’ Helps to Keep Trade at Home.
Special Correspondence of the NEW YORK TIMES.
SAN ANTONIO, Tex., April 16. – San Antonio adopts a practical method of welcoming newcomers to the city. An official greeter, accompanied by the “Welcome Wagon” stocked with provisions, visits the home of each newcomer. The “Welcome Wagon,” one of the most novel and valuable pieces of constructive effort ever put out by any city of the United States to make newcomers feel at home, has been placed in operation under the guidance of the San Antonio Chamber of Commerce.
The official greeter, Mrs. T.E. Everitt, receiving the addresses from newcomers from a list prepared daily by the Chamber of Commerce from information obtained from the railroads and the Public Service Corporation, drives to their homes in the handsome white automobile, and delivers to the woman of the house a basket of San Antonio products, at the same time extending a cordial welcome and impressing upon the newcomers the value of buying at home. Among the items delivered are free theatre tickets, an ice pick and coupons for 100 pounds of free ice, coupons for one quart of milk, butter and ice cream. A sack of flour, a pail of lard, bread and cake, a map of the city, a savings bank and a two-weeks’ subscription to The San Antonio Express and Evening News.
Merchants have reported a large increase in direct business since the “Welcome Wagon” has been operating, and believe the first direct contact of the newcomer with the native products results in obtaining permanent customers.The Buy Local Idea from 1928
196932% of total revenue
2006 61% of total revenue
Today non-dues revenue continues to account for a mounting percentage of total income for chambers.Recent Historical Trendsin Non-dues Revenue
Under $450,000 48 52
$451K - $900K 43 57
$901K - $2 Million 37 63
$2 - $5 Million 35 65
Over $5 Million 27 73
Average Non-dues Revenue: 62%Snapshot for Today
Chamber Size Ads AffinityProducts
Under $450,000 5 1 2
$451K - $900K 5 4 1
$901K - $2 Million 5 2 1
$2 - $5 Million 2 4 1
Over $5 Million 2 7 2A Few NDR Sources for Chambers
Under $450,000 2 6 29
$451K - $900K 2 10 28
$901K - $2 Million 6 20 18
$2 - $5 Million 6 22 17
Over $5 Million 11 29 12More NDR Sources (% of total revenue)
$2.5 million budget – membership revenue less than $10,000!North American Non-dues Revenue Champion
Chamber affinity programs are business partnerships in which a company offers special rates or services to a chamber’s members, usually with a revenue component for the chamber.
Total Affinity to Unrestricted Revenue chambers.Current Statistics & Trends continued
Events Statesand Programs
Resources for Chamber Event Planners
Golf Tournaments States
Young Professionals States
Excitement StatesPrinciples for Event Success: 1
Uniqueness StatesPrinciples for Event Success: 2
Marquee Event StatesPrinciples for Event Success: 3
Use Your Base States
“Game On! Sierra Vista” States
Source: Sierra Vista (AZ) Chamber, 520-458-6940
Seasonal Sips States
Source: Windham Region (CT) Chamber, 860-423-6389
Source: Greater York Region (ME) Chamber, 207-363-4422
Marc Jordan and Team
Raised $60,000 in 60 days by putting QR codes in magazines, newspapers, etc. that prospective visitors read. Takes visitors to www.gonmb.com, where local companies pay from $1,250 to $5,000 to be listed.
2 States. Liberty (TX) Chamber of Commerce
Mary Anne Campbell and Team
Raised $50,000 by selling 500 tickets at $100 each for a chance to win a Chevy Silverado.
Chamber paid just $13,000 for the Silverado; the dealer threw in an equivalent amount.
The chamber has about 400 members.
Jerry Libbin and Team
The chamber got a local dealer to provide, for free, a one-year lease on a new $90,000 Jaguar.
The group sold tickets for this opportunity at its annual dinner, raising $100,000 – enough to pay off the chamber’s mortgage.
4 States. Wabash (IN) Chamber of Commerce
Kim Pinkerton and Team
She more than doubled the sponsorship dollars brought in at the chamber’s annual dinner by asking the winner of the Business of the Year for a list of his largest vendors. She then called each and asked, “Wouldn’t you like to sponsor a table in front while your big customer is being recognized?” Everyone said “yes.”
Lori Warner and Team
A few years ago, this chamber began permitting 12 companies to be listed on its letterhead as members of the Covington Society. Each company pays about $1,000 per year for the privilege. This brings in about $12,000 per year – a small fortune for a chamber with 200 members.