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Phenomenal Fundraising: Connecting Your Cause for Non-Dues Revenue

Discover the 6 key pieces of successful fundraising strategies to generate non-dues revenue. Learn how to define your target audience, identify their hot buttons, and appeal to their passions. Follow a proven sales process to motivate action and develop mutually beneficial relationships. Find out where and when to connect with your audience for maximum impact. Contact us at 765-427-4426 to start "Connecting Your Cause" today!

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Phenomenal Fundraising: Connecting Your Cause for Non-Dues Revenue

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  1. Phenomenal FundraisingGenerating Non-Dues Revenue

  2. 6 Pieces of Phenomenal Fundraising • Who? • What? • Why? • How? • Where? • When?

  3. The Target Piece: WHO? 1. Define your target audience • Who can make a difference for your association? • Who influences them? • How do you know?

  4. The HOT Piece: WHAT? • 2. Identify what’s important to your audience. Ask questions to find their “HOT BUTTONS.” • Look for ideas or areas of interest • What really excites your target audience? • Understand that hot buttons are leveraging points and may seem unrelated to your cause.

  5. Phenomenal Fundraising • What’s • Hot ?

  6. The Passion Piece: WHY? • 3. Identify how your cause appeals to your target audience’s hot buttons • Clarify why your target audience should care. • Be sure you understand the purpose/goal of your campaign and can creatively connect it. • Speak their language!

  7. The Sales Piece: HOW? • 4. Follow a proven sales process. • Build rapport and develop relationships. • Identify needs or hot buttons through questioning. • Connect your “cause” by offering a solution related to their hot buttons.

  8. The Sales Piece: HOW? • 4. Follow a proven sales process (continued). • Motivate into action; make them want to be involved! • Ask more questions to overcome objections. • Establish a commitment to action.

  9. The Action Piece: WHEN? • 5. Make a commitment go develop mutually beneficial relationships. • Involve your team in decision making! • Utilize plan of action to develop a timeline.

  10. The Grassroots Piece: WHERE? • 6. Where can you connect with target audience hot buttons? • Brainstorm strategic strategic events pull together all the pieces. • Make it their grassroots cause!

  11. 6 Pieces of Phenomenal Fundraising • Who? • What? • Why? • How? • Where? • When?

  12. Phenomenal FundraisingGenerating Non-Dues Revenue “Connecting Your Cause!” 765.427.4426

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