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Affinity Programs

This document outlines the importance of affinity programs in delivering value to members through a comprehensive suite of services offered by external vendors. Key goals include generating new revenue streams, providing meaningful benefits, and enhancing membership recruitment and retention. The programs offer discounts, unique features, and improved contractual terms across various services like payroll compliance, online benefits systems, and business insurance. The report also highlights lessons learned, such as the significance of member perceptions and the potential for a more employee-centric approach in program development.

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Affinity Programs

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  1. Affinity Programs 8/3/02 CRITA Meeting

  2. What are they? • Vision • A comprehensive suite of services from outside vendors that membership finds valuable • Value to Membership • Discounts • Special Design Features • Enhanced Contractual Provisions Goals • Goals • Grow Revenue Stream • Create Meaningful Benefits for Members • Build Membership: New & Renewing

  3. Qualifications • Demonstrated demand for the product/service • Discounted and/or additional/unique features • Revenue stream for the Council • Capability to help sell service and/or Council • Product/service functions without ongoing consulting • Not a technology product/service

  4. Foreign Business Management Consultants Member Services

  5. Services Briefing • ADP: Payroll/Tax Compliance and more • ATC members receive a 10% discount • Benefits.com: On-line Benefits Department System • A 10% discount and special terms • FBMC: International B2B Trade Missions • ATC members receive a 10% discount • IHT: Business Insurance from Top Carriers • Using an online system to minimize costs • Pinnacle Selling: Sales/Sales Process Training • ATC members receive a 10-15% discount • Rockford: Business Furniture • Special discounts based on group buying • Smartprice: Long Distance/Cellular Management System • Typically providing 35% savings • University Federal Credit Union • Special terms and programs • Venture Watch • Qualified ATC members will receive a 12% discount.

  6. Services Success • Minor • ADP: Payroll/Tax Compliance and more • University Federal Credit Union • Minimum • Benefits.com: On-line Benefits Department System • FBMC: International B2B Trade Missions • IHT: Business Insurance from Top Carriers • Crash and Burned • Pinnacle Selling: Sales/Sales Process Training • Rockford: Business Furniture • Smartprice: Long Distance/Cellular Management System • Venture Watch

  7. Lessons Learned • Maybe less is more • Maybe employee based versus company based is better • No one believes discounts • Members believe it is advertising • People are important • We don’t have a successful model

  8. Next Steps • What should we be doing? • Why isn’t CRITA negotiating on a national basis?

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