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Tour of Second Harvest Food Bank. Library Campaign Team. Live United Flea Market. 2012 Leadership Breakfast. Stand Together. Live United. 2012 Campaign Report and 2013 Campaign Plan. June 28, 2013. 2012 Campaign Results & Overview. Campaign Status. 3. Economic crash effect

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2012 Campaign Report and 2013 Campaign Plan


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    Presentation Transcript
    1. Tour of Second Harvest Food Bank Library Campaign Team Live United Flea Market 2012 Leadership Breakfast Stand Together. Live United. 2012 Campaign Report and2013 Campaign Plan June 28, 2013

    2. 2012 Campaign Results & Overview

    3. Campaign Status 3

    4. Economic crash effect on our campaign

    5. Last year’s new additions to the campaign • Planning Committee • Asked for event chairs to lead special events • Campaign schedule change • Previous model – two-month campaign with training and planning done at same time as pledge drive. • Implemented model – one-month pledge drive campaign preceded by one month of planning and training. 5

    6. 2012 Survey Feedback Highlights

    7. 2012 Survey • Preferred methods of donation: • 36% ePledge • 5% paper pledge card

    8. 2012 Survey

    9. 2012 Survey • Suggestions: • More collaboration between ambassadors • More opportunities for team meetings & involvement • More university-wide events • Better marketing for the campaign and events • Criticisms: • Newsletters are long • There are too many emails • Newsletters should be formatted to forward information to departments, not information that is only for representatives • It is too difficult to designate donations • We should be focusing on the UCF Foundation campaign, not charities

    10. UCF’s Campaign Structure

    11. Campaign Ambassadors 150 + Disseminates campaign information on the department level. Planning Committee 20 + Serves on committees to plan university-wide events as well as oversee campaign administration such as marketing, prize solicitation, etc. Campaign Cabinet Campaign Management Coordinates planning committees, communications with all TeamUnited members, oversees campaign, and manages donation intake. 10+ University leaders who provide guidance, oversight, and visible support for the campaign. United Way Manages donations, administers ePledge system, assists with campaign management

    12. Campaign Schedule • Jan-Aug • Administrative planning • Ambassadors and campaign cabinet in place • Technology & security • University-Wide events planned • Community Support • ePledge implemented • Marketing plan • September • Ambassador Training • Campaign Ambassador Planning • Event Planning & Registration • Begin Marketing • October 1 – Kick-Off • October 31 – Campaign ends • October • Departmental-level planning • Ambassadors plan campaign for their department • Ambassadors register events • November • Campaign Wrap-up

    13. 2013 … • Planning Committee growing • University volunteers leading events and spearheading various aspects of the campaign • Security improvements based on feedback from University Audit

    14. Ever Evolving Website…. Ever Evolving Newsletter Format

    15. Special Announcement!

    16. Special Announcement! • 2013 United Way Campaign Student-Faculty Challenge Who will win? our community our university (…and our faculty & staff.)

    17. Special Events 2012 Highlights & Awards 2013 Event Plans

    18. 2012 Events • University-Wide Events • Live United Flea Market • RunUnited (5 runners, 289.24 miles, $1,388.42) • Critical Needs Drive • Star Jar Contest • Positive PostCard Project

    19. 2012 Events • Agency Awareness • Volunteer opportunities • Knights Give Back • It Takes Courage • Days of Caring • Potluck Event • Agency tour opportunities • Second Harvest Food Bank • Coalition for the Homeless • Other • United Way Volunteer Carnival

    20. 2012 Events Team Award • Rotating trophy to be taken back at the 2013 Employee Award Ceremony • 1st Place: $2,487.38 Facilities & Safety 2nd Place: $1,188.80 Information Technology & Resources 3rd Place: $1,082.30 Center for Multilingual Multicultural Studies

    21. 2012 Departmental Events • International Pot Lucks • Halloween events • Contests • Cook-Offs • Raffles • Lunches & breakfasts • Themed Luncheons • Bake sales • Training Event (CPR) • Spirit Days & Jeans Days • Tailgating / BBQ • Girls Night Out • Penny Wars Wag more. Bark less. “Kip” – winner 2012 Facilities & Safety Cutest Pet Contest

    22. 2013 – We’ve already begun! • Book Drive in support of United Way Day of Action, raising 22 books • United Way Volunteer Carnival • United Way Day of Action Volunteers • Stamp Out Hunger food drive, raising over 100 lbs of food.

    23. 2013 – In Planning! • Campaign Leadership Breakfast • Campaign Orientation • Regular Campaign Meetings open to the campus community • 5th Annual Critical Needs Drive • 3rd Annual RunUnited • 2nd Annual Live United Flea Market • Spooky Knight 5K Fun Run • Tours and volunteer activities at United Way agencies

    24. Leadership Spirit Award Sponsored by

    25. 2011 Leadership Spirit Award • Trophy presented at 2012 Employee Award Ceremony • All honorees attended a luncheon sponsored by Dr. Hitt. • 26 Nominees • Winner: Sue Ann Mann • Honorees: • Rhodney Browdy • Barbara Brown • Maria Gambino • James Godden • Patricia Hall • Maritza Pomales • Donna Reid

    26. 2012 Leadership Spirit Award • Trophy to be presented at 2013 Employee Award Ceremony • Honorees to attend a luncheon sponsored by Dr. Hitt. • 22 Nominees • Winner: TBD • Honorees: • TBD • TBD • TBD • TBD • TBD • TBD • TBD You’ll receive nominees on Monday, July 1. Votes will be due Monday, July 9.

    27. 2013 Campaign PlansDiscussion Winning, Together.