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The Visual Rhetoric of Addiction: Analyzing the Impact of Imagery

This analysis explores a compelling image portraying the outline of a body outlined by cocaine against a stark black table. The artificial lighting emphasizes the tragic scene, omitting the presence of the individual responsible for the body outline. Framing plays a crucial role, illustrating how slight adjustments could alter the viewer's perception. Credible due to its association with the Above the Influence initiative, the image evokes worry and concern, highlighting its emotional weight. The logical implications demonstrate the ripple effects of addiction on families and communities alike.

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The Visual Rhetoric of Addiction: Analyzing the Impact of Imagery

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  1. Visual Rhetoric By: Kaylee Britt

  2. What catches your eye? • The object that catches someone's eyes would be the cocaine outline of a dead body on the table.

  3. Is the lighting artificial or natural? • The lighting is artificial and not natural. The lighting makes the outline of the body stand out against the black table.

  4. What is omitted? • The person(s) who made the body outline is omitted. The rest of the table is omitted also.

  5. Framing? • If the photographer moved to the right or the left I don’t think the picture would have the same effect. If the photo was moved either way something else could be added to the picture that would change the look towards the audience.

  6. Ethos? • The picture is creditable because of the Above the Influence symbol in the bottom right hand corner.

  7. Pathos? • Worry, concern and scared. These emotions come up when looking at this image because you don’t know who it could be about. It worries you because the age group is spread out from young teens to adults.

  8. Logos? • The logical appeal is that cocaine affects everybody around the user. If it was a young teen using the drug, their family and friends would be affected. If it was an adult their family would be affected. No matter who the user is, there is always someone who ends up getting hurt in the long run.

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