Visual Rhetoric
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Visual Rhetoric. Kylie Withrow. Terrie’s Tip. Smoking causes immediate damage to your body. For Terrie, it gave her throat cancer. You can quit. . Background.

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Visual rhetoric

Visual Rhetoric

Kylie Withrow


Visual rhetoric

Terrie’s Tip

Smoking causes immediate damage to your body.

For Terrie, it gave her throat cancer. You can quit.


Visual rhetoric

Background

Founded in 1946, the Center for Disease Control was created to inform people to protect their health through health promotion, prevention of disease, injury, and preparedness for new health.


Visual rhetoric

Ethos/Credibility

What makes the image credible?



Visual rhetoric

Logos makes the picture credible.

What is the logical appeal of the image?


Visual rhetoric


Visual rhetoric

Pathos your voice and force you to talk through a voice box. This fact is presented at the bottom of the page and is also indirectly stated through the text in the picture.

What is the emotional appeal of the picture?


Visual rhetoric

This advertisement makes the audience feel sympathetic for the woman because she has to talk through a voice box to the people she loves instead of through her natural voice. It also ties people to the emotions of their mother or grandmother due to the motherly figure of the woman in the picture.


Visual rhetoric

Audience the woman because she has to talk through a voice box to the people she loves instead of through her natural voice. It also ties people to the emotions of their mother or grandmother due to the motherly figure of the woman in the picture.

Who is this ad intended to?



Visual rhetoric

Foreground have loved ones who smoke .

What is the foreground?


Visual rhetoric


Visual rhetoric

Background They are also the foci of the picture. Having them in the front of the picture puts more emphasis on what the ad is trying to convey about smoking.

What is in the background of the photo?


Visual rhetoric

In the background is a picture of a child, probably a grandson or another loved one. This is significant because those are the loved ones who wish to still hear the voice of the woman. The picture frame in the background also tugs on a sympathetic emotion for the child and also for the woman because it gives another example of a loved one.


Visual rhetoric

Balance grandson or another loved one. This is significant because those are the loved ones who wish to still hear the voice of the woman. The picture frame in the background also tugs on a sympathetic emotion for the child and also for the woman because it gives another example of a loved one.

How is this ad proportionally balanced?


Visual rhetoric


Visual rhetoric

Inclusion the left side of the ad and the large text on the right side.

What does the ad specifically include?


Visual rhetoric

It specifically includes pictures of those that love the woman in the ad. This is significant because it relates the text to actual people in the woman’s life.


Visual rhetoric

"Print Ads." woman in the ad. This is significant because it relates the text to actual people in the woman’s life.Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 28 Mar. 2013. Web. 08 Sept. 2013.