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Mac On Wheels. Jeremy Kelly, Adam Dumaresque, Josh Saunders, Sawyer Trobak -Smith. Agenda. Introduction to Mac On Wheels Our Strategy Results SWOT Analysis Recommendations for the future. Mac On Wheels. Our Executive Team Jeremy Kelly Sawyer Trobak -Smith Josh Saunders

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Mac on wheels

Mac On Wheels

Jeremy Kelly, Adam Dumaresque, Josh Saunders, Sawyer Trobak-Smith.


Agenda
Agenda

  • Introduction to Mac On Wheels

  • Our Strategy

  • Results

  • SWOT Analysis

  • Recommendations for the future


Mac on wheels1
Mac On Wheels

  • Our Executive Team

  • Jeremy Kelly

  • Sawyer Trobak-Smith

  • Josh Saunders

  • Adam Dumaresque


Our strategy
Our Strategy

  • Main Strategy

    • High Advertising

    • Low Margins And Support

    • High Brand Loyalty

  • Year 1

    • Analyzing Market

    • Develop Long Term Strategy

    • No Changes


Our strategy1
Our Strategy

  • Year 2

    • High Price

    • Low Volume

    • High Advertising

    • High Branding


Our strategy2
Our Strategy

  • Year 3

    • New Launch

    • Mid-Price Road Bike

    • Change Pricing System For Mountain Bike

    • Low Margin

    • Loan Issued

    • Shares Issued

    • Capacity and Quality Changes


Our strategy3
Our Strategy

  • Year 4

    • Same Pricing

    • Raised Inventory For Mountain Bike

    • Lowered Inventory For Road Bike

    • Slight Increase In Advertising And PR


Our strategy4
Our Strategy

  • Final Year

    • Main Strategy: Increase SHV

    • Pay Back Long Term Debt

    • Buy Back Shares

    • Remaining Funds Allocated To Advertising











Operational results3
Operational Results

Industry Average

$559

2018 Pricing Map Mountain Bike

MAC ON WHEELS

$545

Hot Wheels and Firm2

$550

ECME

$590


Operational results4
Operational Results

Industry Average

$1794

2018 Pricing Map Road Bike

Hot Wheels

$1525

Mac On Wheels

$1700

Firm 2

$1850

ECME

$2100










Mac on wheels
SWOT

  • Strengths

    • Market Capitalization

    • Wholesale Sales

    • Debt To Equity Ratio

    • Advertising

    • Public Relations

    • Assets


Mac on wheels
SWOT

  • Weaknesses

    • Wastage Rating

    • Quality Rating

    • Sales Down Final Year

    • Low Support


Mac on wheels
SWOT

  • Opportunities

    • Buy More Shares

    • Launch Youth Bike

    • Update and Improvements

    • Capitalize on Firm2,Hot Wheels and 2NU Bikes

    • Capitalize on MarketShare


Mac on wheels
SWOT

  • Threats

    • ECME

      • Involved with three markets

      • 150,000 Shares Bought Back