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Designing and refining

Designing and refining. A snapshot of a website design journey. Purpose of this talk. Give you an insight into my work. Provide me with a chance to reflect on the journey. Setting the scene. About me. Web Manager for CASS. The brief. To create a website identity for CASS and its Schools.

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Designing and refining

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  1. Designing and refining A snapshot of a website design journey

  2. Purpose of this talk • Give you an insight into my work • Provide me with a chance to reflect on the journey

  3. Setting the scene About me • Web Manager for CASS The brief • To create a website identity for CASS and its Schools

  4. ‘a website identity’

  5. ‘we’re all individuals!!’

  6. Where to start? • Photoshop comp of web page Drawbacks? • No guarantee that a website will look exactly the same for every user • Makes a catalogue of assumptions about the placement and position of elements

  7. An alternative starting point… Style Tiles • Style tiles establish a direct connection with actual interface elements without defining layout • A more developed form of mood board • Can compliment the traditional Photoshop comp route

  8. The Process Style Tiles • Listening, researching, ask questions • Break down and interpret feedback into themes and design principles • Create a visual language

  9. The advantages? • Making changes out of context allows me to work faster • Suit ‘responsive’ design as they don’t imply dimensions or device only that the design will be digital

  10. Style tile to web page • Photoshop layouts • Designing in the browser • Further refinement of the style tile to create user interface elements

  11. CASS Education

  12. Psychology Graduate School

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