Motivation & Commitment. From Perspective of the Social Identity Approach. Presentation by Kirsten Hilger . Gliederung. Theories of Motivation Motivation and the Social Identity Approach Empirical Evidence Take-Home-Massage Discussion. 1 . Theories of Motivation. Groupwork :
FromPerspectiveoftheSocial Identity Approach
Self-Categorization Theory (SCT)
if one category is set into a context of others and if a category is set into conflict with others.
Which Need / Motive / Contextual Factor is addressed or activated and guides behavior on which Level of Self-Categorization?
Work-Group-Identification & Organizational-Identification
Level of Self-Categorization influences Behavior & Attitudes!