Marketing consumer research is an integral part of brand development. We use it for planning promotional campaigns, improving communication, connecting with users and timely evaluation.
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Marketing Consumer Research
Marketing Consumer Researchis an integral part of brand development. We use it for planning promotional campaigns, improving communication, connecting with users and timely evaluation.
Consumer research is usually viewed in terms of a company’s relationship with its consumers, specifically about its marketing and product. But consumer research can prove valuable for other functions like brand development.
Brands are ultimately a matter of public perception.
Your brand is not just the logo and colors, it is about how people at large see you.
Marketing consumer research focuses on these very consumers.
Researchers use various methods, including interviews and observation to understand consumer behavior, their motivations and desires
In today’s hyper-connected modern space, communication with the user has become more important than ever before.
A brand that communicates frequently and effectively with its market remains relevant and easy to recall.
But what is it that people want to hear? How can we link our core product to the information flow all around us? What is the language that your users understand
its nuances and idioms? Not just the language, we are also looking at the right content.
The average consumer today is not walking around looking at pamphlets and hoardings.
Chances are they are working on or surfing the internet.
So, how do you connect with this new user, yet retain your old base? Researchers are today looking at communication patterns in social media, informal chatter to understand
how we can better relate to the average person, whether or not he/she is an existing consumer.
Coral Research Services
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August Kranti Marg, New Delhi 110 049
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