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Brand Marketing Assignment Help

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Brand Marketing Assignment Help

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  1. Brand Management 1 Running Head: BRAND MANAGEMENT

  2. Brand Management 2 Description of Brand • Butter Bud’s offerings: Dairy products, flavors and ingredients • Core values: Nature + food Science • Logo: Includes cow symbol • Tag line: “All Natural Dairy Concentrates and Functional Flavor Ingredients” • Priority: “To minimize fat and maximize flavor”

  3. Brand Management 3 Target Customer • Demographic: Age Group: • 5-18 • 30-50 Education: Well-educated or studying in school or in health institutions, military school Psychographic: Families with Healthy living beliefs and other small and medium size businesses

  4. Brand Management 4 Brand Asset Valuator (BAV) BAV = “Use to measure brand value” Brand Vitality: Differentiation + Relevance Brand Stature: Esteem + Knowledge • Differentiation: Unique in offering • Relevance: Marketing communication relevancy to the needs of target customers • Esteem: Customer respect and reputation globally • Knowledge: Brand familiarity and awareness

  5. Brand Management 5 Relevance & Esteem Factor Reasons and importance to use relevance and esteem factor: • Profile of target customer + Attributes of Butter Buds = Provide selection basis • Changes in people behavior to make selection of food + Attributes of Butter Buds = Provide selection basis

  6. Brand Management 6 Continued… • Produce best healthy and natural flavor + healthy living belief of the target customers = Improve brand reputation Importance Developed differentiation and customer attraction help to provide quality product at economic cost

  7. Brand Management 7 Continued… • Improve in customer relationship and sales accordingly • Effective to communicate core values of this company • To articulate “care” elements of its brand personality and to develop strong relationship with the costumers

  8. Brand Management 8 References • Brymer, C. (2004). 4 What makes brands great. Brands and Branding. • Butter Buds. (2013). Natural Food Ingredients & Flavors. Retrieved from: http://www.bbuds.com/about/ • Butter Buds. (2013). Retrieved from: http://www.bbuds.com/ • Costa, R. & Evangelista, S. (2008). An AHP approach to assess brand intangible assets. Measuring Business Excellence, 12(2), 68-78. • Miller, J. & Muir, D. (2005). The Business of Brands. USA: John Wiley & Sons. • Vijn, P. & Verbeeten, F. (2006). Do Strong Brands Pay Off? An Empirical Investigation of the Relation Between Brand Asset (TM) Valuator and Financial Performance. • Wiid, J. & Diggines, C. (2010). Marketing Research. South Africa: Juta and Company Ltd.

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