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Driving Positive ROI on Twitter

Driving Positive ROI on Twitter. Mike Volpe (@mvolpe) VP Inbound Marketing @HubSpot. “Forget the numbers. Just be interesting.”. Source: www.HubSpot.tv interview. The “I” of Twitter ROI. Time to listen, tweet, respond Time to publish interesting content. Being Interesting Drives ROI.

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Driving Positive ROI on Twitter

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  1. Driving Positive ROI on Twitter • Mike Volpe (@mvolpe) • VP Inbound Marketing • @HubSpot

  2. “Forget the numbers. Just be interesting.” Source: www.HubSpot.tv interview

  3. The “I” of Twitter ROI • Time to listen, tweet, respond • Time to publish interesting content

  4. Being Interesting Drives ROI http://twitter.com/jennalyns/statuses/2042601450

  5. Value Beyond 140 Characters

  6. The “R” of Twitter ROI • Traffic to your website • Buzz & spreading your content • Inbound links (for SEO) • Increased brand recognition • Leads and sales

  7. Website Traffic Source: HubSpot software running on Blog.HubSpot.com

  8. Buzz & Content Spreading 1,083 540 426 10,839 42 Source: Search.Twitter.com

  9. Inbound Links (SEO) Links to Blog.HubSpot.com Source: HubSpot software running on Blog.HubSpot.com

  10. Brand Recognition Source: www.TweetVolume.com

  11. Twitter Grader – Measures Authority

  12. Leads and Sales • Top 10 source of traffic to HubSpot.com • >5% conversion rate from visitor to lead • “Normal” conversion rate from lead to sale • Thousands of dollars / month in lead value Source: HubSpot software running on HubSpot.com

  13. Thank You • Mike Volpe (@mvolpe) • VP Inbound Marketing • @HubSpot • These slides – http://tinyurl.com/061509mvolpe • Twitter Grader – http://Twitter.Grader.com • State of the Twittersphere 6/09 Report – http://bit.ly/sotwitter • Using Twitter for Marketing & PR Webinar – www.HubSpot.com/twitter-for-marketing Additional Twitter Resources

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