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Mastering the Art of Value-Added Strategic Relationships to Drive Breakthrough Results

Mastering the Art of Value-Added Strategic Relationships to Drive Breakthrough Results. Lisa Henrikson Fmr. Senior Vice President of Marketing and Customer Engagement, Meijer. Sean Crapps Director Sales Finance & Strategy Church & Dwight, Inc.

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Mastering the Art of Value-Added Strategic Relationships to Drive Breakthrough Results

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  1. Mastering the Art of Value-Added Strategic Relationships to Drive Breakthrough Results

  2. Lisa Henrikson Fmr. Senior Vice President of Marketing and Customer Engagement, Meijer Sean Crapps Director Sales Finance & Strategy Church & Dwight, Inc.

  3. Customer behavior and the retail landscape is changing in an exponential way, driving unprecedented pressures and opportunities for retailers and manufacturers. In these dynamic times mastering daily execution is only the first step. Learn about what is on the minds of your trading partners and the types of actions you can take to rise above the competition and create a better and more sustainable sales trend for your business.

  4. How is the CPG landscape changing?

  5. What are the pressure points that your teams are experiencing?

  6. How Can Manufacturers & Retailers Move From Transactional to Strategic Relationships? ….to Drive Breakthrough Results

  7. Cocktail Hour Homework— Network and ask other attendees… • What are the pain points in your current role? • What can be done to move the needle and reduce the pain points?

  8. Q&A

  9. The Promotion Optimization Institute would like to thank the following sponsors for their support of the Promotion Optimization Institute and the Retail Execution Summit

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