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Demographics: Shifts in Numbers and Approaches

Demographics: Shifts in Numbers and Approaches. Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager. Agenda. The Cost of Doing “Business” Demographics Across the Country, Region, State, Regions within PA

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Demographics: Shifts in Numbers and Approaches

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  1. Demographics: Shifts in Numbers and Approaches Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager

  2. Agenda • The Cost of Doing “Business” • Demographics Across the Country, Region, State, Regions within PA • Student Choices, College Completion, Finances • To Change or Not To Change?

  3. The Cost to Recruit SOURCE: NACAC Admission Trends Survey, 2008

  4. Percent Change in High School Graduates, 2004-2005 to 2014-15

  5. Average Annual Percent Change in White Non-Hispanic Public HS Graduates, 2005-15

  6. Average Annual Percent Change in Hispanic Public HS Graduates 2005-15

  7. Public and Nonpublic High School Graduates Source: WICHE, Knocking at the College Door ,2008

  8. Number of High School Graduates, 1994-2022: United States Source: WICHE/The College Board

  9. Number of High School Graduates, 1992-2022: Midwest Source: WICHE/The College Board

  10. Number of High School Graduates, 1992-2022: New England Source: WICHE/The College Board

  11. Number of High School Graduates, 1994-2022: West Source: WICHE/The Colllege Board

  12. Number of High School Graduates, 1992-2022: Southwest Source: WICHE/The College Board

  13. Number of High School Graduates, 1993-2022: South Source: WICHE/The College Board

  14. Number of High School Graduates, 1992-2022: Middle States Source: WICHE/The College Board

  15. Number of High School Graduates, 1992-2022: Delaware Source: WICHE/College Board

  16. Number of High School Graduates, 1992-2022: Maryland Source: WICHE/College Board

  17. Number of High School Graduates, 1993-2022: District of Columbia Source: WICHE/College Board

  18. Number of High School Graduates, 1992-2022: New York

  19. Number of High School Graduates, 1992-2022: New Jersey Source: WICHE/The College Board

  20. NJ-Projections by Geomarket

  21. Number of High School Graduates, 1992-2022: Pennsylvania

  22. PA-Projections by Geomarket

  23. Number of High School Graduates, 1992 to 2022: Florida Source: WICHE/The College Board

  24. Number of High School Graduates, 1992-2022: California Source: WICHE/The College Board

  25. Number of High School Graduates, 1992-2022: Texas Source: WICHE/The College Board

  26. Who Goes Where? Percent of Total Postsecondary School Enrollment for Each Ethnic Group by Institution Type 2002 NCES. The Condition of Education 2005

  27. Bachelor’s Degree Attainment25- to 29-year-olds 2005 All students = 28% Source: NCES. Status and Trends in the Education of Racial and Ethnic Minorities, Table 26.2, 2007

  28. Our Challenge

  29. The Challenge 100 69 42 28 20 For every 100 9th graders… graduate from high school enter college return to college for their sophomore year earn a bachelor’s degree within six years Source: The National Center for Higher Education Management Systems Progress & Completion data

  30. Distribution of Full-Time Undergraduates at Four-Year Institutions by Published Tuition and Fees, 2010-11 SOURCE: The College Board, Trends in College Pricing 2010, Figure 2.

  31. Average Annual Percentage Increases in Inflation-Adjusted Published Prices by Decade, 1980-81 to 2010-11 SOURCE: The College Board, Trends in College Pricing 2010, Figure 4.

  32. Percentage Growth in Mean Family Income by Quintile in Constant 2009 Dollars, 1979–1989, 1989–1999, and 1999–2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16A.

  33. Median Family Income by Selected Characteristics, 2009 SOURCE: The College Board, Trends in College Pricing 2010, Figure 16B.

  34. Percentage Distribution of Enrollment of Full-Time Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008 SOURCE: The College Board, Trends in College Pricing 2010, Figure 18.

  35. Recruitment Stage • How will you deal with the increase/decrease in number of high school graduates? • Territory management • How consistent are your approaches with the values of new populations? • More emphasis on family, need for personal attention, multi-lingual • Use of technology • How will you accommodate students who may not be college-ready? • Importance of outreach, academic preparation

  36. Application Stage • How many students can you admit? • Increase selectivity? • Soft applicants? • Yield? • How do your policies affect under-represented students? • Requirements, deadlines • How will your selection process change to ensure meeting institutional objectives? • Definition of merit • Institutional interests

  37. Financial Aid Stage • How do you communicate with students regarding financial aid? • Issues of affordability/financial literacy • Consistent voice for institution • How will you control expenditures? • Pricing strategy and budget implications • Impact on admissions • How do your current financial aid awarding policies and packaging parameters affect students? • Leveraging

  38. Questions & Discussion

  39. Thank you! Sheryl Sobiesiak Sr. Educational Manager ssobiesiak@collegeboard.org 610-227-2553

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