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Demographics: Shifts in Numbers and Approaches. Penn State Spring Admissions Conference May 24, 2011 Sheryl Sobiesiak Sr. Educational Manager. Agenda. The Cost of Doing “Business” Demographics Across the Country, Region, State, Regions within PA

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demographics shifts in numbers and approaches
Demographics: Shifts in Numbers and Approaches

Penn State Spring Admissions Conference

May 24, 2011

Sheryl Sobiesiak

Sr. Educational Manager

agenda
Agenda
  • The Cost of Doing “Business”
  • Demographics Across the Country, Region, State, Regions within PA
  • Student Choices, College Completion, Finances
  • To Change or Not To Change?
the cost to recruit
The Cost to Recruit

SOURCE: NACAC Admission Trends Survey, 2008

public and nonpublic high school graduates
Public and Nonpublic High School Graduates

Source: WICHE, Knocking at the College Door ,2008

number of high school graduates 1994 2022 west
Number of High School Graduates, 1994-2022: West

Source: WICHE/The Colllege Board

who goes where
Who Goes Where?

Percent of Total Postsecondary School Enrollment for Each Ethnic Group by Institution Type 2002

NCES. The Condition of Education 2005

bachelor s degree attainment 25 to 29 year olds 2005
Bachelor’s Degree Attainment25- to 29-year-olds 2005

All students = 28%

Source: NCES. Status and Trends in the Education of Racial and Ethnic Minorities, Table 26.2, 2007

the challenge
The Challenge

100

69

42

28

20

For every 100 9th graders…

graduate from high school

enter college

return to college for their sophomore year

earn a bachelor’s degree within six years

Source: The National Center for Higher Education Management Systems Progress & Completion data

slide37
Distribution of Full-Time Undergraduates at Four-Year Institutions by Published Tuition and Fees, 2010-11

SOURCE: The College Board, Trends in College Pricing 2010, Figure 2.

slide38
Average Annual Percentage Increases in Inflation-Adjusted Published Prices by Decade, 1980-81 to 2010-11

SOURCE: The College Board, Trends in College Pricing 2010, Figure 4.

slide39
Percentage Growth in Mean Family Income by Quintile in Constant 2009 Dollars, 1979–1989, 1989–1999, and 1999–2009

SOURCE: The College Board, Trends in College Pricing 2010, Figure 16A.

median family income by selected characteristics 2009
Median Family Income by Selected Characteristics, 2009

SOURCE: The College Board, Trends in College Pricing 2010, Figure 16B.

slide41

Percentage Distribution of Enrollment of Full-Time Undergraduate Students and All Undergraduate Students in Degree-Granting Programs, by Sector, Fall 2008

SOURCE: The College Board, Trends in College Pricing 2010, Figure 18.

recruitment stage
Recruitment Stage
  • How will you deal with the increase/decrease in number of high school graduates?
      • Territory management
  • How consistent are your approaches with the values of new populations?
      • More emphasis on family, need for personal attention, multi-lingual
      • Use of technology
  • How will you accommodate students who may not be college-ready?
      • Importance of outreach, academic preparation
application stage
Application Stage
  • How many students can you admit?
      • Increase selectivity?
      • Soft applicants?
      • Yield?
  • How do your policies affect under-represented students?
      • Requirements, deadlines
  • How will your selection process change to ensure meeting institutional objectives?
      • Definition of merit
      • Institutional interests
financial aid stage
Financial Aid Stage
  • How do you communicate with students regarding financial aid?
      • Issues of affordability/financial literacy
      • Consistent voice for institution
  • How will you control expenditures?
      • Pricing strategy and budget implications
      • Impact on admissions
  • How do your current financial aid awarding policies and packaging parameters affect students?
      • Leveraging
slide45

Questions

&

Discussion

thank you
Thank you!

Sheryl Sobiesiak

Sr. Educational Manager

ssobiesiak@collegeboard.org

610-227-2553

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