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Smoking in Finland 1950-99. \%. Men. Women. Daily smokers by education in Finland. Male. Female. Education. Tobacco Act 1977 in Finland. Main goal: to protect people of the health risks of tobacco smoke. advertising ban obligatory warnings to the tobacco packages

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tobacco act 1977 in finland
Tobacco Act 1977 in Finland

Main goal: to protect people of the health risks of tobacco smoke.

  • advertising ban
  • obligatory warnings to the tobacco packages
  • maximum limits of harmful substances
  • prohibition of sales of tobacco products to any person under the age of 16 years
  • smoke-free public premises (schools, public indoor places - except in smoking rooms)
  • smoking prohibition on most public transport
  • 0,5 % of tobacco tax money for anti-smoking research
amendment to tobacco act in 1995 in finland
Amendment to Tobacco Act in 1995in Finland
  • Prohibition of smoking at all work sites (except individual offices or smoking rooms)
  • Sale of tobacco products under 18 years prohibited
  • Sale of smokeless tobacco prohibited
  • Indirect tobacco advertising and sponsoring prohibited
  • Smoking prohibited also in school yards
amendment to tobacco act in 2000 in finland
Amendment to Tobacco Act in 2000in Finland
  • Restaurants have to increase the smoke-free area => 50% for non-smokers by 2001
  • Tobacco smoke was included into the national list of carcinogenic substances
lung cancer in finland 1953 97
Lung Cancer in Finland 1953-97

/100000, age-adjusted

Men

Women

Finnish Cancer Registry

smoking and lung cancer in finland 1950 97
Smoking and lung cancer in Finland 1950-97

%, /100000, age adjusted

Men

Women

coronary heart disease mortality among 35 64 years old in finland in 1952 96
Coronary Heart Disease Mortality among 35-64 years old in Finland in 1952-96

/100000, age adjusted

National Public Health Institute

proportion of daily smokers among young people1979 1999
Proportion of daily smokers (%) among young people1979 - 1999

Rimpelä A, et al: Adolescent Health Study 1999. Finland´s ASH

proportion of daily smokers among 14 year old boys and girls 1979 1999
Proportion of daily smokers (%)among 14 year old boys and girls 1979 - 1999

Rimpelä A, et al: Adolescent Health Study, 1999. Finland´s ASH

tobacco advertising ban in the european union
Tobacco Advertising Ban in the European Union
  • Nearly one third of the population in EU smokes.
  • The fight against smoking is one of the priorities in EU.
  • 1989 no television advertising for tobacco in EU.
  • 1997 directive to ban all advertising for tobacco in EU
    • aim is to reduce the consumption of tobacco by Europeans
    • by 2003 national laws in member states in force
    • by 2006 including Formula I motor racing events
global tobacco burden j mackay 1999

GLOBAL TOBACCO BURDEN(J. Mackay 1999)

20002030

No of smokers 1.1 b 1.6 b

Annual deaths 4 m 10 m

Children exposed to ETS

at home 700 m 770 m

Economic costs > losses, USD 200 b ???

what is quit and win
WHAT IS QUIT AND WIN
  • Smoking cessation contest for adults
  • Collaboration between governments, NGOs etc.
  • Positive approach to stop smoking
  • Cost-effective method
  • International - translates across different cultures
  • Chance to win prizes - but above all HEALTH
international quit win series

INTERNATIONAL QUIT & WINSeries

participants

1994 13 countries 60.000

1996 25 countries 70.000

1998 48 countries 200.000

2000 83 countries 500.000 - 1 million

international quit win experiences

INTERNATIONAL QUIT & WIN: Experiences

One-year total abstinence rates: (1996 follow-up) national: men 22%, women 16%

regional: men 27%, women 27%

Good cost-effectiveness ratio, great public health value

In addition to specific effects, many obvious secondary impacts to support national antismoking work

why are the ngo s interested in quit win
WHY ARE THE NGO’S INTERESTED IN QUIT & WIN?
  • participation in important public health work
  • Quit & Win offers simple, practical tool
  • great human and media interest (competition, winners, etc.)
  • collaboration with health services and governmental agencies
  • good possibilities for sponsors
  • international aspects
quit and win national implementation principles

QUIT AND WIN: NATIONAL IMPLEMENTATION PRINCIPLES

Each country organizes the Q&W by itself, with local resources, but following theinternational rules (same core)

Coordinating agency (+ contact person): national institute, NGO, university orministry

Usually broad coalitions: health agencies, health services, NGO’s (tobacco, cancer, heart, lung etc.), pharmaceutical industry, media

Innovative solutions in the practical implementation, i.e.in the distribution of materials / recruitment of smokers

Promotional support from International Quit and Win

quit win 2000 rules

QUIT & WIN 2000: RULES

at least 18 years old, current daily smoker

quit date: 2nd May 2000

participants must fill an entry form -> to local organizer by 2nd May

draw for winners: after 4 weeks’ attempted abstinence

testing + interview of winners

national prizes + international super prizes

standardized one-year follow-up + process evaluation

optional supporters’ contest

supporters contest optional
SUPPORTERS’ CONTEST: OPTIONAL
  • one supporter, indicated at the end of the smoker’s registration form
  • supporter(s) win their prize(s), if their respective smoker participant(s) win
international quit win 2000

INTERNATIONAL QUIT & WIN 2000

target: 75-100 countries

500.000 - 1.000.000 smokers

prizes: International Superprize :10.000 USD

6 Regional prizes: 2.500 USD each

support of WHO Tobacco Free Initiative

International Steering Committee

Collaboration: WHO, NGOs, KTL+ countries

Coordinating Centre: KTL, Finland

quit and win 2000 coordinating centre
Quit and Win 2000Coordinating Centre
  • Information
    • Circulars etc.
  • International campaign material (posters, video, leaflets etc.)
  • Quit and Win handbook
    • in English, Spanish, Russian & Chinese
  • Training and motivation workshops
  • International media relations
  • Internet site
  • Super prizes
  • Bio chemical tests
quit and win 2000 timetable 1

QUIT AND WIN 2000: TIMETABLE (1)

SUMMER & AUTUMN 1999: - International Q & W promotion materials

- Start of Q &W 2000 planning in countries

END OF 1999: - Decision to participate by countries

END OF 1999, EARLY 2000: - National coalitions - Planning of national materials

APRIL - 2ND MAY 2000: - Intensive media campaign

quit and win 2000 timetable 2

QUIT AND WIN 2000: TIMETABLE (2)

2 MAY 2000: - Quit date (end of receiving or mailing of registrations)

25 - 30 MAY 2000: - National draws

31 MAY OR LATER 2000: - Announcement of national winners

9 JUNE 2000 in Malta: - International draw for super prizes

29 AUGUST 2000 at EXPO - Awarding the Super prize $10.000 2000 in Hannover, Germany

MAY 2001: - Standardized 1-year follow-up

countries organizing quit win 2000
AFRO (Africa)

EMRO (Eastern Mediterranean)

EURO (Europe)

PAHO (Americas)

SEARO (South-East Asia)

WPRO (Western Pacific)

7

11

33

15

6

11

----------

83

COUNTRIES ORGANIZING QUIT & WIN 2000
quit win superprize winners

QUIT & WIN:Superprize winners

1994 Malta

1996 China

1998 Chile

enypat european network on young people and tobacco
ENYPATEuropean Network on Young People and Tobacco

AIM: to contribute to the reduction of tobacco use among young people at European level

=> Information exchange

=> European-wide collaboration

=> Programme building

=> Policy development

enypat european network on young people and tobacco1
ENYPATEuropean Network on Young People and Tobacco

FUNDED:

Europe against Cancer Programme of the European Commission

HOSTED:

1993-96 ASH Scotland

1997- National Public Health Institute (KTL), Finland

SUPPORTED:

The Advisory Board

enypat european network on young people and tobacco2
ENYPATEuropean Network on Young People and Tobacco

FROM THE BEGINNING

Information exchange between people working in the fields of young people, tobacco and health

=> Newsletter Interaction

=> Database about people and projects

enypat european network on young people and tobacco3
ENYPATEuropean Network on Young People and Tobacco

NEW ROLE:

To develop, co-ordinate and administer wider and more coherent smoking prevention programmes at European level

=> Framework Project

enypat european network on young people and tobacco4
ENYPATEuropean Network on Young People and Tobacco

Smoke Free Parnerships:

* School- and community-based

* Targets 9-15 year olds + parents

* Education materials

* Five countries

enypat european network on young people and tobacco5
ENYPATEuropean Network on Young People and Tobacco

Quit and Win - Do Not Start and Win

* Aim: to help young smokers to quit and non-smokers to stay non-smokers

* 3 months: two draws with attractive prizes

* In 7 countries

enypat european network on young people and tobacco6
ENYPATEuropean Network on Young People and Tobacco

Berlin Youth Conference

* in June 2000

* 300 young people from 15 countries

* present creative non-smoking activities

* workshops

smokefree class competition in europe
Smokefree Class CompetitionIn Europe

* since 1997 at European level

* prevent the onset of smoking

* pupils aged 11-15 (7th and 8th grades)

* the class jointly decides

* period of 6 months

* national and European draw

smokefree class competition in europe1
Smokefree Class Competition in Europe

* 1997/98 in 7 countries: 100 000 pupils

* 1998/99 in 11 countries: 160 000 pupils

*1999/00 in 13 countries: 230 000 pupils

* Austria, Belgium, Denmark, Finland, France, Germany, Greece, Iceland, Italy, L:bourg, Spain, Netherlands, UK

smokefree class competition in europe2
Smokefree Class Competition in Europe

Denmark: classes have to carry out an activity

Belgium: each pupil get a small prize

Germany: teachers have workshops

Spain: classes should make own slogan

www.ift-nord.de/sfc

smokefree class competition in europe3
Smokefree Class Competition in Europe

* evaluated in Finland and in Germany

* control-group studies with repeated measurements, 1 year follow-up

* result of both evaluation: the competition delays the onset of smoking

enypat european network on young people and tobacco7
ENYPATEuropean Network on Young People and Tobacco

Campaigns as SFC

* positive

* quite easy to organize

* wide audience

* media interested

* promising results

But only supportive action - not solution!

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