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Should you integrate Push Messages in your Mobile App? - PowerPoint PPT Presentation


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Despite spending most of their digital media time on mobile apps, many users nowadays abandon mobile apps after one use. Hence, your mobile app marketing strategy must focus on influencing users to download the app and persuading them come back to the app.

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Presentation Transcript
despite spending most of their digital media time

Despite spending most of their digital media time on mobile

apps, many users nowadays abandon mobile apps after one use.

Hence, your mobile app marketing strategy must focus on

influencing users to download the app and persuading them

come back to the app.

you can easily persuade users to come back

You can easily persuade users to come back to the mobile app

by keeping them engaged. You mobile app can keep users

engaged by leveraging various communication methods and

options. But push messages are more effective in conveying

contextual and personalized information than emails or text

messages.

unlike text messages and emails push messages

Unlike text messages and emails,

push messages or push notifications

are sent through the underlying

mobile operating system. As your

app can detect the current location

and understand behaviour of each

user, you can use push messages as a

robust communication tool to

provide the right information at the

right time.

popular mobile platforms like ios and android

Popular mobile platforms like iOS and Android allow users to

users to access and manage push messages according to their

personal choice. Hence, you can easily improve the user

experience delivered by both consumer-facing and enterprise

mobile apps by integrating push messages.