M&A Brand Diligence. January 2013. Presentation Topics. What is Brand Diligence?. Brand diligence is a formal process that allows an organization to assess another organization’s brand assets. It examines the risks and rewards associated with managing brand assets post M&A. . Why It Matters.
Do we invest?
Do we continue to maintain?
Do we retire brand assets?
There are two roles for the corporate brand to play during M&A; either as a lightening rod for organizational conflict and disruption or as bridge to synergy and high performance.
(across brand attributes)
(overall composite/dedicated resources)
(favorability/loyaltytoward the brand)
Brand Architecture & Portfolio Management
Predictive Analytics (coming soon!)
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