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Who We Are PowerPoint Presentation

Who We Are

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Who We Are

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Presentation Transcript

  1. Who We Are • Largest Chicken fast food chain in London • Established in 1994 • More than 100 stores worldwide • Operating in 9 countries with more in development • 55 stores in London alone • ISO 9001 Accreditation

  2. The Brand • Unique • Distinctively British • Well recognized brand. • Consistent • Non – Exclusively • Future Proofing

  3. General Company Info • 1 new Chicken Cottage store EVERY month since 1996 • Currently more than 100 stores in existence worldwide • More than 55 stores in London alone • 3 dedicated warehousing and distribution facilities • In house branded items distributions systems

  4. What's On The Menu? • Grilled ‘Mexican’ (Peri Peri) Chicken • Fried Chicken • Flamed Grilled Burgers • Wraps • Vegetarian Offerings

  5. Vegetarian Offering • Falafel Burger and Wraps • Vege Wraps • Onion Rings • Corn on the Cob • Vege Burger • Coleslaw • Potato Wedges and Fries

  6. SHOP FITTING • Sleek and Contemporary Design • Unique • Quality Materials • Superior Finish

  7. SHOP FITTINGS

  8. The Competition • KFC - Direct • Burger King - Indirect • McDonalds - Indirect • Any major high streets brands • Independent fast food establishments ( In order of priority)

  9. Distinctive Point Of Sale • Menu Transparencies • Posters • Wobblers • Tray Liners • Leaflets

  10. Growth Graph For Chicken Cottage

  11. Advertising

  12. Environmental Health • Our concept is fully EHO compliant • HACCP • Doneness • Continuous monitoring of Temperature • Continuous monitoring of Quality • Cleanliness of utmost importance

  13. Controls • Mystery shopper • Audits • Web enabled CCTV with real-time transaction visibility • Regular visits by management • Monthly meetings • Performance review • Training

  14. What’s for the future? • More and more healthier products • More product development • Focus on building corporate stores • Reaching more than 100 Stores by the end of 2008 • Malls, shopping centres and leisure parks • Mainstream advertising – TV and national Radio • Quality, Quality and Quality!

  15. In Short: • Strong backup and controls • Strong Growth • Forward Thinking • Uniquely Positioned • Unique branding • Unique taste – more spice! • Inclusion of all communities • London brand – well recognised

  16. Other Countries • United Kingdom • Saudi Arabia • Pakistan • Canada • Italy • Libya • France • South Africa

  17. Now Franchising in UAE. Dubai – Al Barsha Branch Opening Soon. Dubai- International City Branch Opening Soon. Thank You