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ASPS/PSEF/ASMS Annual Meeting Los Angeles 15October2000. NOW THAT’S B-I-G! “The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.” David Schneider & Grady Means, MetaCapitalism. White Collar Revolution!.
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NOW THAT’S B-I-G!“The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we came down from the trees.”David Schneider & Grady Means, MetaCapitalism
DISTINCT … OR EXTINCT!“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.” Michael Goldhaber, Wired
The New Economy …Shout goodbye to “command and control”!Shout goodbye to hierarchy!Shout goodbye to “knowing one’s place”!
“On average, women and men possess a number of different innate skills. And current trends suggest that many sectors of the twenty-first-century economic community are going to need the natural talents of women. … Women’s facility for networking and reaching consensus will become more and more important as companies dismantle hierarchical management structures and emphasize egalitarian team playing.”Helen Fisher, The First Sex: The Natural Talents of Women and How They are Changing the World
“Tomorrow belongs to women.”Helen Fisher, The First Sex: The Natural Talents of Women and How They Are Changing the World
“Boys are trained in a way that will make them irrelevant.”Phil Slater
Pine-paneled Office Address: 1 Big Man Plaza Secretary Suit Formal Rank conscious Pretense (“Failures are for fools.”) I love “Yes men” Self-contained White is the color of gold Seat 9B, UA233 Address: Anne@Corp.com Typing: 60 WPM Casual M-F Approachable We are a HOT Team Screwing up is as normal as breathing I love Misfits! I love partners Rainbow rules! N.W.O.: Was-Is
“The ‘surplus society’ has a surplus of similar companies, employing similarpeople, with similar educational backgrounds, working in similar jobs, coming up with similarideas, producing similar things, with similarprices and similarquality.”Kjell Nordstrom and Jonas Ridderstrale,Funky Business
Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”
“The Web enables total transparency.People with access to relevant information are beginning to challenge any type of authority. The stupid, loyal and humble customer, employee, patient or citizen is dead.”Kjell Nordstrom and Jonas Ridderstrale, Funky Business
?????????Home Furnishings … 94%Vacations … 92%Houses … 91%Bank Account … 89%Health Care … 80%Consumer Electronics … 51% Cars … 50%+/80%Etc.
Women and HealthcareWomen are … more dissatisfied, frustrated by the way they are treatedandspoken down toby physicians, seek more information, are more pressed for time … and make 75% of health care decisions and control 2/3 of health care $$$$ [and constitute 2/3 of health care employees].Source: Patricia Braus, Marketing Healthcare to Women
Read This Book …EVEolution: The Eight Truths of Marketing to WomenFaith Popcorn & Lys Marigold
EVEolution: Truth No. 1Connecting Your Female Consumers to Each Other Connects Them to Your Brand
“The ‘Connection Proclivity’ in women starts early. When asked, ‘How was school today?’ a girl usually tells her mother every detail of what happened, while a boy might grunt, ‘Fine.’ ”EVEolution
Weight Watchers International “Model”“What if ExxonMobil or Shell dipped into their credit card database to help commuting women interview and make a choice of car pool partners?”“What if American Express made a concerted effort to connect up female empty-nesters through on-line and off-line programs, geared to help women re-enter the workforce with today’s skills?”EVEolution
“Women don’t buy brands. They join them.”Faith Popcorn, EVEolution
“Honey, are you sure you have the kind of money it takes to be looking at a car like this?”
STATEMENT OF PHILOSOPHY: I am a businessperson. An analyst. A pragmatist. The enormous social good of increased women’s power is clear to me; but it is not my bailiwick. My “game” is haranguing business leaders about my fact-based conviction that women’s increasing power – leadership skills and purchasing power – is the strongest and most dynamic force at work in the American economy today. Dare I say it as a long-time Palo Altan … THIS IS EVEN BIGGER THAN THE INTERNET!Tom Peters
Priorities: Aging/“Elderly”Experiences … Convenience … Comfort … Access … Respect!
“You are the storyteller of your own life, and you can create your own legend or not.”Isabel Allende
Anne Busquet/ American ExpressNot: “Age of the Internet”Is: “Age of Customer Control”
“Such a critical mass of older women with a tradition of rebellion and independence and a way of making a living has not occurred before in history.”Gerda Lerner, historian
“Savior for the Sick”vs. “Partner for Good Health”Source: NPR/VPR 08.15.00
I’m in charge. (Period.)Respect my intelligence.(It’s my life. I, too, was born with a brain.)Forget the WHITE COAT.Showupontime.
Brand Leadership!“A key – perhaps the key – to leadership isthe effective communication of a story.”Howard GardnerLeading Minds: An Anatomy of Leadership
“Create a Cause, not a ‘business.’ ”Gary Hamel, Fortune (06.00), on re-inventing a company (Exemplar #1: Charles Schwab)
