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2011 Carolinas Cash Adventure

2011 Carolinas Cash Adventure “Creating Your Personal Brand- Making Yourself Standout in the Corporate World” Walter V. Bridgeman. What is your Personal Brand? How do people inside the “corporate” world view you as an individual? What does your brand convey about you?

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2011 Carolinas Cash Adventure

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  1. 2011 Carolinas Cash Adventure “Creating Your Personal Brand- Making Yourself Standout in the Corporate World” Walter V. Bridgeman

  2. What is your Personal Brand? • How do people inside the “corporate” world view you as an individual? • What does your brand convey about you? • What can you do to create a brand? • How do you maintain your brand? • Can you change your brand?

  3. My Brand at RBC Financial is: “US Banking/Treasury Management Expert” My job is in the National Division. I work with RBC Canada to bring Treasury Services to subs of Canadian Parents in the US.

  4. Corporate Brands: • Exxon • Apple • Starbucks • Netflix

  5. Corporate Brands: • BP • Sony • Caribou Coffee • Blockbuster

  6. Individual Brands: • Jay Z • Tony Hawk • Martha Stewart • Tyra Banks • Oprah Winfrey • Terrell Owens • Donald Trump

  7. 3 C’s of Branding: The Foundation • Credibility • Competency • Character

  8. What do people think of you: • Good guy/gal • Team player • Hard Worker • Genuine

  9. Or do they think you: • Can’t be trusted • Are a back stabber • Are you lazy • Are you fake

  10. What do you want your brand to convey: • Expert in?? • Go to person?? • Find a niche and own it…

  11. How to create the brand: • Time…it takes time to understand the company you are working for; to understand the culture and idiosyncrasies. • Confidence “Announce your presence with Authority.” -Bull Durham • Consistency • Get a mentor

  12. (Continued) • Be open to objective feedback: • 360 evaluation • SARA - Shock, Anger, Resentment, Acceptance • Blogging: • Something that you know a lot about or have a passion for…Finance, Investing, Sports, Food, etc. • “A Continuous Lean” Michael Williams American Made

  13. Blogging: • Something that you know a lot about or have a passion for…Finance, Investing, Sports, Food, etc. • “A Continuous Lean” Michael Williams American Made • Natalie English, Public Policy Expert - Charlotte Chamber of Commerce • Courtney Ellis, Wine expert - Uncorked Wine Consulting

  14. Culture • New/Entrepreneurial • Creating and building culture on the fly • Established history of culture • High Tech vs. Finance

  15. Bear Sterns: Bear Stearns was a place for second chances, hiring many people who had failed elsewhere. The firm didn't care if you had an MBA or went to an Ivy League school. Bear Stearns' legendary Chairman Ace Greenberg once half-jestingly told PBS's Charlie Rose that "we certainly are not going to limit ourselves to hiring people with advanced degrees. We want people with PSD degrees — poor, smart and a deep desire to become rich.” NPR Jim Zarroli • Bank of America: Tough…Sharp Elbows • IBM: Main Frames to Solutions, Louis V. Gerstner CEO 1993-2002

  16. Maintaining Brand • Mitt Romney (while at Bain Capital), “In any interaction, you either gain share or lose share. So treat every interaction as kind of a precious moment in time.” • Project the Brand you want to be… • If you want to be a manager…look and act the part. • Is the brand still relevant? • Make sure you inspect your brand on a regular basis. • Do you want to be the “go to” person for something that is out of favor?

  17. Can you change your Brand? • Yes…. Once you find that your Brand is not working…go to mentor and for a self analysis.

  18. Companies that have changed their Brand: Value Jet Airtran now SouthWest Airlines Phillip Morris Altria Anderson Consulting Accenture GMAC Ally Minerals Management The Bureau of Ocean Energy Service Management, Regulation and Enforcement

  19. Why is Branding important: • Promotions!! • Events happen fast… people leave, people quit, people transfer, people get fired… • Be on the short list…. Have a good Brand!!

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