Preparing Fact Sheets, Media Advisories, Media Kits, and Pitches. Chapter 6. Other Basic Publicity Tools. Fact Sheets Media/Press Kits Media Advisory/Alerts Pitches. Fact Sheets. Often accompany a news release or a media kit
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Main news release Pitches
A news feature
Fact sheets on the product, organization, or event
Biographical material on executives, key speakers
Basic brochuresMedia Kit Elements