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Unveiling Communication Theories: Interpretive Insights and Critical Perspectives

Explore the strategic presentation methods and tenets of interpretive theory, delving into new understanding of people and emphasizing ethical imperatives. Discover the traditions in the communication field, such as rhetoric and critical tradition, shedding light on power, privilege, and ideologies. Learn how to develop a critical eye and analyze societal constructs through a lens of communication theories.

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Unveiling Communication Theories: Interpretive Insights and Critical Perspectives

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  1. Strategic Presentation Methods

  2. Tenets of Interpretive Theory • New Understanding of People – Offers new insight into human condition (rhetorical critics, ethnographers, humanistic research). • Self-Referential Imperative: Must include yourself as a constitutes of your own construction. • Clarification of values – Brings people’s values into the open. Theorists must acknowledge, identify or unmask the ideology behind the message of study. • Ethical Imperative: Grant others a say in what you say about them.

  3. Tenets of Interpretive Theory • Aesthetic Appeal – Allows for creativity when writing theory. • Ex – Using metaphors for clarity. • Community of Agreement – support by scholarly field. • Reform of Society – Generates change. • Critical Theorists: Scholars who use theory to reveal unjust practices or imbalance of power.

  4. Traditions in the Communication Field • Rhetoric: • Communication as Artful Public Address • The art of using all available means of persuasion, focusing upon lines of argument, organization of ideas, language use, and delivery in public speaking. • The discovery of all available means of persuasion. • Aristotle (Rhetoric)

  5. Rhetoric Today • Persuasion: • A social process whereby a concept is assumed by an individual or group. • Invokes an emotional response. • Consider ads that made you laugh, or made you cry? • Doritos • ASPCA

  6. Traditions in the Communication Field • Critical Tradition • Communication as a reflective challenge of unjust discourse • Examines how power, privilege and oppression are the products of certain forms of communication. • While there are several varieties of critical social science, they are all normative and share three essential features…

  7. Traditions in the Communication Field • Critical Tradition • They seek to understand 1)the taken-for-granted systems, 2)power structures and 3)beliefs- or ideologies– that dominate society. • They are interested in uncovering oppressive social conditions and power arrangements in order to promote emancipation. • See the “culture industries” (entertainment businesses) as a site of reproducing dominant ideology and distracting people from recognizing unjust distribution of power. • Hegemony (reinforces the status quo and current power structure through subtle manipulation).

  8. Developing a Critical Eye • http://4.bp.blogspot.com/-yZbd1CD_IAo/Tuvl19LDy-I/AAAAAAAAEEU/4k6zRLhs7Dg/s1600/christmas+morning+shell+be+happer+with+a+hoover+vacuum.JPG

  9. Developing a Critical Eye • http://www.youtube.com/watch?v=dMF5Nv3WwXg

  10. Developing a Critical Eye • http://youtu.be/djV11Xbc914 • http://youtu.be/X9YMU0WeBwU

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