Strategic Plan Presentation Template

1. Strategic Plan PresentationTemplate Presented By: Your Name Your Title Your Company

2. The Inciting Incident… • Place an event that has upset (or will upset) the balance of your company here. • Such events might include such things as: • A key customer leaving • A substantial new competitor entering the market • Much needed funding falling through • A possible future scenario looming on the horizon • Changing customer attitudes • Etc.

3. Mission Review • This is a good place to review the mission of your organization—your purpose. • Place your mission statement here.

4. The Vision • This is a good place to review or formulate your big dream with a deadline. • Place your vision statement here.

5. The Object of Desire • Once the organization’s existence is thrown out of balance (by the inciting incident), what object of desire is necessary to restore balance once again? What is it you want or need to do? • To answer this, think back to your vision—this strategic device should answer the question of what it is that you want—the object of desire. • Next, think back to your mission. This device tells you why the object of desire matters.

6. Forces of Antagonism • What’s keeping (or might keep) your organization from achieving it object of desire? Explicitly, list and detail these forces here. • Antagonists can come from people, society, time, space, and everything object in it, or any combination of these forces including internal forces, external forces, or societal forces.

7. Strategic Action • How will you choose to act and what actions will you take in obtaining your vision in the face of these forces? How will you overcome the forces and win? • This is where your strategy—both internal and external—gets presented. • In essence, your story is showing the navigation of your company through the storms of bad economies and tough competition. If you look your audience in the eye, lay out your really scary challenges, and say, “We’ll be lucky as hell if we get through this, but here’s what I think we should do,” they will listen to you.

8. Internal Strategy • Present your internal strategy here. • Remember, internal strategy is about… • Internal strategy is created from the inside-out. • Its fundamental approach is internal and creative. • It leverages assets and talent as part of the creative process. • Its primary focus is upon your organization. • The desired result of successful internal strategy is innovation and the creation of new wealth.

9. External Strategy • Present your external strategy here. • Remember, external strategy is about… • External strategy is about your approach to communications. • It is built from the outside-in—from the customer backwards. • Positioning theory provides the body of knowledge for crafting this type of strategy. • Its focus is purely strategic as opposed to the creative orientation of internal strategy.

10. Conclusion • Wrap it up here in a nutshell here with a simple concluding statement. • Present your call to action. • Present or determine the next steps of action that need to be taken.