8 Important Email Marketing Metrics

1. 8 ImportantEmailMarketing Metrics Email Marketing is considered to be the most effective way of advertising brands and products. However, it is effective only when you can measure the performance of your email marketing campaign. Email marketing metricscanhelpyouindeterminingthesuccessofyourcampaign.Using

2. email marketing metrics you can identify why your customers are not opening your email? how you canimprove email open rate? andmore. • Every email marketing campaign has different goals to achieve. So, If you are planning to run an email marketing campaign then it is important to have an in-depth idea about email marketing metrics. These email marketing metrics can help you to improve your business awareness, acquiring new customers, andimprove conversionrates. • Therefore in this article, we will be discussing the different email marketing metrics present in a campaign. Reading this article will also help you to identify the working of different email marketing metrics and how you can calculate thosemetrics. • Email MarketingMetrics: • Totally, there are eight major email marketing metrics that will help you in determining your campaignresults. • OpenRate • Click-ThroughRate • SpamPercentage • List growthrate • Conversionrate • Bouncerate • OverallROI • UnsubscribeRate • 1. What is an Email OpenRate? • Email open-rate helps in analyzing the percentage of emails opened by your existing and new subscribers. Breaking it, even more, simpler, email open rate tell you about how many people viewed or opened the email you sent.

3. The open rate helps in determining the performance of your email marketing campaign. If you are getting less email open rate then you should start looking for mistakes and faults in your campaign. We have mentioned the email marketing checklist that will help you in optimizing your emails. An optimized email marketing campaign always gets a higher open rate and click-throughrate. Method to calculate Email open rate: Divide the number of unique opens (excluding that bounced) by the number of emails sent X100. 2. What is CTR in EmailMarketing? CTR (Click Through Rate) is one of the important email marketing metrics in determining the clicks and action taken on your email campaign. Email Open rate may tell you about your email performance in grabbing people’s attention but CTR (click-through rate) helps in analyzing whether your email can attract people in taking action onit. Click-Through Rate not only depends on the subject line but elements like time and day (strategic email scheduling), link positioning, email length also helps in achieving more CTR. Every marketer aims to achieve maximum CTR but rates vary by industry, i.e top industries like computer hardware and telecommunication, nonprofits, association & government, and education-related emails get average CTR of 4%. So, it is important to focus on subtle elements to get an attractive email click-through rate percentage for your organization andcompany. Method to calculate Email click-through rate: dividing the number of unique opens by the number of emails sent – bouncedemails. Read more: Email Marketing Series: 8 Important Email MarketingMetrics

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