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Foreign brands in Japanese markets. 08bn032e. Foreign brands in Japan. Food Mc Donald‘s(US), Starbucks(US), Subway(US) Clothing GAP(US), H&M(Sweden), ZARA(Spain). In my presentation…. Classify the companies into different fields Compare each company strategy

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foreign brands in japan
Foreign brands in Japan
  • Food
    • Mc Donald‘s(US), Starbucks(US), Subway(US)
  • Clothing
    • GAP(US), H&M(Sweden), ZARA(Spain)
in my presentation
In my presentation…
  • Classify the companies into different fields
  • Compare each company strategy
  • Analyze how they succeeded in a different cultural nation
starbucks us
Starbucks(US)
  • Brand Strategy
    • Define their own strategy
    • Advertisements<partner training
    • Target customers & brand level = match
  • Japan…
    • Urban areas: small stores
ikea sweden
IKEA(Sweden)
  • US
    • Redesign
    • Large parking areas
  • China
    • Houses: furniture for apartments, balconies
    • Stores: Near transportation
    • Delivery service
zara spain
Zara(Spain)
  • Global
    • 200 designers from 20 countries
    • Lead time
      • Plan ~production: 1week
      • Plan ~endorsement: 15 days
conclusion
Conclusion
  • ZARA
    • Global from production

= no need to chose their market

  • Starbucks: No change in strategy
    • Arrange their products
  • IKEA: Slightly change their strategy
    • Redesign

Each firm has their strategy according to their product and market

references
References
  •  A-PERSON 日経TRENDY, 2008-01号, 173page
  • Charles W. L. Hill(2009) “International Business Competing in the GLOBAL MARKET PLACE Seventh Edition“ New York. Mc Graw-Hill International Edition
  • Duane.E.Knap(2000) “The Brand Mindset”. Tokyo. Keiichi Sakamoto. Shoueisha.
  • IKEA

http://www.ikea.com/jp/ja/store/shinmisato/storeInfo

  • Mc Donald’s

http://www.aboutmcdonalds.com/mcd

  • ZARA

http://www.zara.com/