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Emanuela Petricele – Manager dezvoltare produse bancassurance

Cum poate sa contribuie dezvoltarea de produse si implementarea IT la satisfactia clientului final?. Emanuela Petricele – Manager dezvoltare produse bancassurance. Despre Banca Transilvania. BT , in top 3 biggest banks in Romania 8,9%

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Emanuela Petricele – Manager dezvoltare produse bancassurance

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  1. Cum poatesacontribuiedezvoltarea de produsesiimplementarea IT la satisfactiaclientului final? EmanuelaPetricele– Manager dezvoltareprodusebancassurance

  2. DespreBancaTransilvania BT, in top 3 biggest banks in Romania 8,9% Significant shareholders: European Bank for Reconstruction and Development 15% The main Business Lines: Retail, Corporate, SME`s and Healthcare Division Top 50 most powerful brands in Romania 2013 The first bank in Romania listed on Bucharest Stock Exchange (BSE) 1997

  3. Retea Reteateritoriala 2014 Unitati: 550 Clienti: 2.1 mil Cota de piata Cota de piatadupa active: 8.9% …si in Italia din Ianuarie 2014.

  4. Stakeholders

  5. Ce facempentru a avea un produs de asigurare care saaduca +valoareclientilorbancii? Premisa: Clientiisuntclientiibancii, se adreseazabanciipentruprodusebancaresidoar in secundarpentruproduse de asigurare Personalizareaprodusului de asigurareoferit.

  6. Dezvoltareproduse - to do`s din 2 perspective

  7. Aspecteesentiale de luat in calculpentruimplementarea IT Premise: • Pentruangajatiibancii core-business-ulesteactivitateabancara. vanzarea/emitereapolitelor de asiguraretrebuiesa fie usoara, neconsumatoare de timp, atractiva. • Pentruclientiibanciitrebuiesa fie o experienta de gen: mi se potriveste, are baneficiiinteresantepentru mine, dureazaputin, intelegce-cum-cand-panacandplatesc. Personalizareaaplicatiilor Integrarea cu sistemulinformatic al bancii Automatizareaproceselor

  8. Automatizare: cuvantcheiepentruemiterea de polite prin canal bancassurance

  9. Ca siconcluzie… Ceeaceconteazaestesatisfactiaclientilor. crearea de instrumentepotriviteastfelincatangajatiibanciisaraspundasolicitariloracestora.

  10. Vamultumesc!

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