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A Publisher’s Perspective

A Publisher’s Perspective. Mobile Technologies: Issues for Academic Libraries 13 th Annual Digital Library Symposium. Presented by: Suzanne BeDell. Consumer mobile content world is exploding: More popular than Harry Potter ?!. A faster launch trajectory than iPhone!.

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A Publisher’s Perspective

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  1. A Publisher’s Perspective Mobile Technologies: Issues for Academic Libraries 13th Annual Digital Library Symposium Presented by: Suzanne BeDell

  2. 1

  3. Consumer mobile content world is exploding: More popular than Harry Potter?!

  4. A faster launch trajectory than iPhone! 5

  5. Device attributes contribute to web usage: highest web use ratios are due to screen size, graphics resolution, memory and operating system speed/reliability Source: Morgan Stanley; Mobile Carriers; Elsevier UCD; Forrester

  6. 6 Preferred delivery technologies for different content types 1 Worst Fit 5 Best Fit 2 3 4 7 Source: Elsevier UCD and Strategy Analysis

  7. Perfect for Magazines, but the price is a sticking point…

  8. Remember Mapquest? 1

  9. Apps to Accelerate Research 1

  10. What’s a publisher to do?

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