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The Influence of Digital on Consumer Behavior and Brand Loyalty

In 2019, digital sales reached $3,578 billion, excluding travel and event tickets. Consumers who use digital platforms during their shopping journey are more likely to spend more, with over half spending at least 25% more than intended. Product information found on social channels influences shopping behavior and enhances brand loyalty for 75% of consumers. Moreover, 84% of visitors use digital for shopping-related activities before or during their store visits. Mobile devices are expected to account for 25% of all U.S. online sales by 2017, as online shoppers spend more time shopping on mobile compared to desktops (55% of retail minutes).

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The Influence of Digital on Consumer Behavior and Brand Loyalty

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  1. «2019» $3,578 BILLION Note: excludes travel and event tickets, Source: eMarketer, July 2015; confirmed and republished, Dec 2015

  2. Loyalty Traffic Conversion Order Size 22% of consumers spend more as a result of using digital-with just over half spending at least 25% more than they had intended 75% of consumers said product information found on social channels influenced their shopping behaviour and enhanced brand loyalty 84% of visitorsreportusing digitalfor shopping-related activities before or during their most recent trip to store Consumers who use a device during their shopping journey convert at a 40% higher rate Source: Deloitte Navigating The New Digital Divide, 2015

  3. Mobile is estimated to account for 25% of all U.S. online sales by 2017 Online shoppers spend more time shopping on their mobile devices than their desktops. 55% of retailminutesarespent on mobile. Source: eMarketer, Comscore

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