Internal Cross-Promotion . How mobile Game Developers are leveraging their own user base. Participants. Philipp Döschl FDG Entertainment Executive Producer. Igor Karev Tatem Games Founder and CEO. Thomas Lee Animoca Regional Business Development. Moderator. Pepe Agell Chartboost
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How mobile Game Developers are leveraging their own user base
Founder and CEO
Regional Business Development
International Business Development
Results: in September, overall performance of our Cross-promo campaigns was 2X Direct Deals and 3X Network
Makers of the #1 free games Mega Jump and Mega Run with over 10M users
When games are a great fit, performance jumps.
Click through rate: 45.1% Install rate: 9.9%
App launches in July 2012
Traffic Panic London 2
Average CTR 15.74%
Average CTR 35.51%