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Mass SMS messaging is a new trend in business communication and promotion. Many businesses are opting for SMS marketing as a cost-effective and convenient way of promoting their brand and establishing connection with their prospects. In this form of marketing, mass SMS messages are sent by companies to the target market. Text messaging software is a key tool in SMS marketing. It allows you to send numerous SMS messages from your laptop or PC anywhere in the world within minutes, making it the most time-efficient and cost-effective method of communication on a larger scale.
The process of text messaging is also facilitated with the help of SMS gateway, which acts as a bridge between two or more SMS carriers. The SMS gateway receives messages from the text messaging software application and translates it into the protocol used by the recipients’ carrier. The implementations of the SMS gateway can be classified as- Direct to Mobile Gateway Appliance and Direct to SMS Centre (SMSC) Gateway.
The Direct to Mobile Gateway is a device with built-in wireless GSM connectivity, which allows text messages to be received and sent through email, web pages or from other software applications. This device connects to a local mobile network and is mostly used for low to medium volume messaging. The other form of SMS gateway, Direct to SMSC Gateway, also allows receiving and sending text messages through email, web pages or other software applications. It connects directly to the mobile operator’s SMSC via the Internet or direct leased line connections.
Another integral element of mass SMS messaging is SMS API. The SMS API (Application Programming Interface) allows any type of application, which has access to the Internet, become SMS-enabled. It is a significant method which facilitates auto-generated SMS text messages that are delivered to the intended recipients’ mobile phones.
It speeds up the process of SMS transit, cuts costs and simplifies the way of working. It is important to choose the SMS API which can be easily integrated and connects effortlessly with the SMS gateway.
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