1 / 10

Why Text Messaging?

Relevance Your listeners are doing it! Immediacy Ubiquity Reach Out-of-home Off-air Near the point-of-purchase Inherently Viral Measurable. Why Text Messaging?. Title Sponsorships Keyword Auto-responders Targeted Text Blasts Sponsored On-Air SMS Polls

lewis
Download Presentation

Why Text Messaging?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Relevance • Your listeners are doing it! • Immediacy • Ubiquity • Reach • Out-of-home • Off-air • Near the point-of-purchase • Inherently Viral • Measurable Why Text Messaging?

  2. Title Sponsorships • Keyword Auto-responders • Targeted Text Blasts • Sponsored On-Air SMS Polls • Text-to-Win Sponsored Contests • Sponsored Birthday Wishes • Keyword Based Spot Tagging • Mobile Alerts / Subscription Lists Monetization Made Easy!

  3. Client Receives: • Exclusive Naming Rights • Mentions each time club is promoted on-air • Sponsorship of Opt-In Form • Text-coupon sent with each new registration • Station Receives: • - $_______ for 52-week sponsorship Title Sponsorship

  4. Client Receives: • Keyword lease and use within context of spot-buy • Campaign is measurable and creates “advertising on demand” • Can be used for lead-generation • Station Receives: • 15% - 20% premium on spot buy for mobile component, and/or: • Revenue from lease of keyword Radio = The Push. Mobile Keyword = The Pull. Keyword Auto-Responders

  5. Client Receives: • Targeted message/offer sent to the palm of a listener’s hand • Should be targeted by demographics, lifestyle, interests, etc. • Example: No Cover 2nite at LIQUID LOUNGE – Downtown – when u show this message! • Station Receives: • $_______ flat rate per campaign. Brand – in – hand! Targeted SMS Campaigns

  6. Client Receives: • Naming rights to station’s daily morning show poll, Top 5 at 9, etc. • An auto response message / coupon sent to each participant • Station Receives: • $_______ flat rate for monthly sponsorship. Thanks for your vote in Star99’s mobile poll brought to you by Netflix. 30-day trial at netflix.com, offer code Star99. Sponsored Polls

  7. Client Receives: • A “brand-in-hand” SMS message sent to every member of the station database • On-air mentions promoting benefits of station’s SMS birthday club • Friends and family accompanying the coupon holder Have a sweet birthday from Kiss-FM. Show this message with ID today for a free small cone at Sonic Drive-In, 314 Fairway Pkwy. • Station Receives: • $_______ flat rate for annual sponsorship. Sponsored Birthday Wish

  8. Client Receives: • On-air mentions promoting the contest and the sponsor’s advertising objective (new location, new product, sale, etc). • Ability to drive lead-generation • Station Receives: • $_______ flat rate for annual sponsorship. Thanks for your entry! Show this message for $25 off any spa service over $75–zenspa.com Valid in July only. 4 future offers, reply with keyword SPA Sponsored Contests

  9. Each Category Can Be Sponsored: • Breaking News Alerts • Green Tip of the Day • Daily Dining Deal • Weekend Club Alert • Outdoors • Ski Report • Beach Report • And Much More.. Sponsored Subscriptions

More Related