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Color. November 22, 2013. What is color?. A ray of light (the source of all color) Perceived by the eye and interpreted by the brain Internal sensation expressed when colored light waves stimulate the eye. Color is Affected By:. Texture Artificial lighting Natural lighting. Pigments.

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  1. Color November 22, 2013

  2. What is color? • A ray of light (the source of all color) • Perceived by the eye and interpreted by the brain • Internal sensation expressed when colored light waves stimulate the eye

  3. Color is Affected By: • Texture • Artificial lighting • Natural lighting

  4. Pigments • Substances that can be ground into fine powders • Used for adding color to dyes and paints • Were derived from animal, mineral and vegetable sources • Now produced through chemistry

  5. Blue • Cool Color • Moves away from you • Suggests respect, responsibility, authority • Needs a relief color • Tranquilizing • Elongate time • Favorite color • Poor color around food

  6. Red • Hot, exciting, stimulating • Highly emotional • Raises blood pressure, pulse and heart rate • Cellular reaction in heart and lungs • Stimulate appetite • Pay more • Lose track of time • Separate gender responses

  7. Yellow • Requires the most visual processing • Cheerful, warm, inviting • Stimulate memory • “Value for Money” • Loss of minor muscle control in elderly • Loose your temper quicker • Baby’s cry more

  8. Green • Peaceful, relaxation, serenity • Easiest for the eye to see • Fastest adjustment time • High socio-economic status • Natural • Cool color closest to warm

  9. Black • Mysterious • Positive and negative effects • Positive: Dignity, solemnity, formality • Negative: Mourning, sorrow, depression • Message of power, strong authority when combined with white • Reinforces the color it touches, powerful accent

  10. White • Delicate, refined • Symbol of purity, chastity, cleanliness • All white feels empty or forced • Soften edges between colors • Encourages precision • Clarity, openness and brightness

  11. Grey • Helps people work longer • Increases creativity • People are more artistic • Chameleon-takes on other colors • Needs accent colors • Strong prejudice against grey – love/hate

  12. Brown • Homelike, masculine • Warmth, snug, secure • Universal • Solidity • Positive food associations • Less intensive behavioral response • Needs natural associations and less yellow for a positive response.

  13. Violet • Stronger versions are called purple • Feelings of uncertainty • Represents royalty, dignity • Women generally accept universally • People get tired of the fastest • Seen as artistic and expressive

  14. Pink • Sweet • Can be calming • Intensifies when applied • Feminine • Good accent clothing color, not as well used overall in clothing

  15. Orange • Declassifying • Informal • Stimulating • Inexpensive • Good around fast food • Shares some qualities of red, slightly reduced

  16. Fall Trends • http://www.glamour.com/fashion/2013/02/the-dos-and-donts-of-fall-2013-fashion-trends#slide=1

  17. Color Wheel • Basic tool for working with color • Based on the standard color theory known as Brewster/Prang

  18. Primary Colors • Red,yellow and blue • Cannot be mixed from other pigments

  19. Secondary Colors • Orange,green and violet • Made by mixing equal amounts of two primary colors

  20. Tertiary Colors • 6 of them: Red-orange, red-violet, blue-green, blue-violet, yellow-green, and yellow-orange • Also known as intermediate colors • Made by mixing equal parts of a primary color and a secondary color

  21. Warm Colors • Reds, yellows, and oranges • Are advancing • Create feelings of warmth, activity and excitement

  22. Cool Colors • Blues, purples, greens • Are receding • Create feelings of coolness, calmness, and relaxation

  23. Neutral Colors • Colors not found on the color wheel • White, black, grey, brown, beige, tan and cream • Color Wheel Project

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