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Retail theme day business plan. Bryn Mawr hospital cafeteria October 24 th Lauren Martin, ARAMArk Dietetic intern. Overview. Mission Statement & Objectives Company Summary Market Analysis Resource Review Financial Data Evaluation. Statement of Purpose.

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retail theme day business plan

Retail theme day business plan

Bryn Mawr hospital cafeteria

October 24th

Lauren Martin, ARAMArk Dietetic intern

  • Mission Statement & Objectives
  • Company Summary
  • Market Analysis
  • Resource Review
  • Financial Data
  • Evaluation
statement of purpose
Statement of Purpose
  • Purpose of the retail theme day business plan:
    • Explore Retail operations of Bryn Mawr Hospital (BMH)
    • Determining customer demographics/Market Analysis
    • Theme Day idea implementation
    • Financial accounting
mission statement
Mission Statement

Bryn Mawr Hospital

“Our Mission is to thrive as a hospital food & nutrition organization that is striving to achieve an exceptional patient satisfaction experience by being customer driven, continually improving our services, team focused and fiscally responsible.”

business objectives
Business Objectives
    • Goal #1: Increase cafeteria sales
      • Objective #1: To increase daily cafeteria sales by 5% compared to the pervious three Friday sales.
  • Goal #2: Increase selling number of daily “meal deal” special
    • Objective #2: To increase the number of daily meal deal specials sold by 10 compared to the past three Friday meal deal sales.
bmh company summary
Bmh company summary
  • Main Line Health – Well Ahead
  • Guaranteed Net Budget Contract
  • ARAMARK Services offered:
    • Patient & Clinical Services
    • Retail Food Services
    • Environmental Services (EVS)
    • Facility Operations Manager
    • Laundry
    • Customer Service Center
the market
The market

Market analysis, market segmentation, target market

target market
Target Market


Age: 41-55

Employee of the hospital

Department: Nursing

theme day marketing strategy
Theme Day Marketing strategy

Product, place, price, promotion

  • Vegetarian Theme
    • Tofu Stir Fry Satay
    • Pesto Pizza
    • Roasted Garlic Hummus
    • Veggie Burgers
    • Tomato Basil Soup & Vegetarian Chili
  • Steam table
  • Easy access
  • Costing from E-Recipes
  • $4.49
  • Meal Deal: $4.99
  • Highlighted menu items
  • Recipes
  • Just For You Vegetarian Facts Sheet
promotional addendums
Promotional addendums

Black Bean & Sweet Potato Burritos

8-12 flat tortillas (any brand, any flavor) 2 cups sweet potatoes, peeled, cubed, boiled until fork-tender, drained1 can black beans, drained1/2cup sliced onions

3 cloves minced garlic1 cup shredded Mexican-style or cheddar cheese, or other cheese

blend 2 tsp cumin 1 tsp chili powder (more or less, depending on your taste)

- Preheat oven to 350°F.

- Sauté onions and garlic in 1-2tsp olive oil over medium heat.

- Add can of drained black beans to onions and garlic. Stir in seasonings.

- Add boiled and drained sweet potatoes to bean and onion mixture. Gently mix.

- Stuff tortillas with black bean and sweet potato mixture and place in a greased 9x13 baking dish, with seam side faced down

- Sprinkle cheese over burritos.

- Bake at 350°F for about 5 – 10 minutes, or until cheese it melted.

- Serve with salsa, sour cream, guacamole, lettuce and tomato!

promotional addendums table flyer
Promotional addendums: Table Flyer

Did You Know…

  • October is National Vegetarian Month  
  • The average America consumes 8 ounces of meat per day – that is 45% more than the USDA recommends
  • Vegetarian lifestyles are associated with a reduced risk of many chronic illnesses, including heart disease, many types of cancer, diabetes, high blood pressure, and obesity.
  • Meatless meals can allow you to consume larger

portions for the same amount of calories!

Coming soon…

marketing strategy
Marketing strategy

Sales forecast

sales forecast
Sales forecast
  • Increase sales by 5%: $4,819.35
  • Increase number of meal deal units sold by 10
    • 21 units: $105.00
resource review
Resource review

Equipment, food, financial

  • Sauté pan/stove
  • Hot holding cabinets
  • Rice steamers
  • Refrigerator
  • Steam tables
  • Spoodles, spatula's, knives

Sysco & Ambrogi


How did we do?

financial evaluation
Financial Evaluation
  • Breakeven
    • Sold 26 Tofu Stir Fry Satay’s
    • $58.37 profit
  • Objective 1
    • Increased sales by 8%
    • Net sales of $4,955.07
  • Objective 2
    • Sold 11 Meal Deals
    • Sold 26 total Tofu Stir Fry Satay’s
customer satisfaction
Customer Satisfaction
  • Positive Feedback
  • Sampling
  • Overall Success!
the end
The end

Any questions?