OTS – MMD department Research and Innovation project Odense online Group 3 International Class - PowerPoint PPT Presentation

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OTS – MMD department Research and Innovation project Odense online Group 3 International Class

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  1. OTS – MMD department Research and Innovation projectOdense onlineGroup 3 International Class Bikash Neupane Farid Chokri Ismail Gorgoi Mihai Shob Singh Khatri Thapa Zoltáni Imre-Levente

  2. Odense online Team communication Introduction Concept Marketing Financial Critiques • Tasks: • Solution to improve Odense tourist experience • Attract more tourists or make them spend more • Starting point of view: • Odense already has a lot to offer • -New activities would change the city’s character

  3. Odense online Team communication Introduction Concept Marketing Financial Critiques • Data collection: • Field research • Desk research • Search the Internet for new technologies that improve tourist experience The best strategy is to provide the tourists with proper information.

  4. Odense online Team communication Introduction Concept Marketing Financial Critiques -communication strategies to analyze data and make the concept. -the six thinking hats processes were very useful. -our group had two six thinking hats processes. A long one and a short one. -80% of the group was reflector.

  5. The concept • The people do need INFORMATION, to make them find suitable attractions • Odense already has a lot to offer • People like new experiences, like to live their life

  6. The concept Enhanced info / add-ons -keep all the valuable information -add review section, where users can share their experiences -add information about credit cards, and other useful items

  7. The concept Enhanced info / add-ons Guided tours -guided mp3 format tours, enhanced with music clips. downloadable -guided video tours, playable from mobile devices, can be also a nice souvenir -mp3 tour for free, video tour for cost

  8. The concept Enhanced info / add-ons Guided tours Map / GPS map -users can have custom maps -a GPS version of the map, usable on devices -printable map for free, GPS map for cost

  9. The concept Enhanced info / add-ons Guided tours Map / GPS map Online booking -have a good overview of all the available hotels -possibilities to book online well in advance

  10. The concept Enhanced info / add-ons Guided tours Live 24/7 information-chat service- Map / GPS map Online booking -chat operators provide information about the city -a fast way of getting to the answers

  11. -everybody likes to have memories about a visited place -people like those memories to be as personal as possible The adventure book Odense H.C. Andersen Me and Odense Me in Odense 2007

  12. Odense online Team communication Introduction Concept Marketing Financial Critiques • The equipment: • The web solution will be as simple and accessible as possible • It will be available and operative on different platforms • Tourists will have access to our equipment all over in the city

  13. Odense online Team communication Introduction Concept Marketing Financial Critiques Marketing Target group Danish people from other cities German families Families with chikdren Other Scandinavien & dutch Americans, British & Japanese

  14. Odense online Team communication Introduction Concept Marketing Financial Critiques Marketing mix Product: Downlood of video guide Personalized book Price: 30 DKK 100 DKK Place: All over the world Post to anywhere in the world. Promotion: Promote on other websites for free. Advertise for the personalized book in the Brochures for Odense attractions & activities

  15. Odense online Team communication Introduction Concept Marketing Financial Critiques

  16. Odense online Team communication Introduction Concept Marketing Financial Critiques