An Homepage and an Advergame for MMD-Odense - PowerPoint PPT Presentation

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An Homepage and an Advergame for MMD-Odense

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An Homepage and an Advergame for MMD-Odense

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  1. An Homepage and an Advergame for MMD-Odense

  2. HOME PAGE ADVERGAME FOR MMD-ODENSE

  3. Types of Games • Action Games • Strategy Games • Role Playing Games • Sport Games • Driving Games • Adventure Games

  4. Advergaming • Advergaming is an intergration of advertising messages in online games. • Advergames aim to hold and revard the user for their attention. • Advergames: estimated increase about 25 % per year from 2002.

  5. Estimated players in advergames from 2002 to 2004.Increasing 25% pr. year

  6. Advergaming Advergames are more effective than f.x. a fleeting banner on a website, skyscraper or a normal ad in a newspaper. Global companies use advergames to adevertice their products.

  7. Advergaming • It costs less than a big ad campaign in TV and it’s quite effective. • Less costs – more profit • More $ $ $ $ $ $

  8. Websites containing advergames • http://www.mms.com To download game, click the link • http://mms2.kewlbox.com/downloadgame.cfm?gameId=77&pc=1

  9. Types of Games • Action Games • Strategy Games • Role Playing Games • Sport Games • Driving Games • Adventure Games

  10. Summary • During these Project we had field research and found sources.We choose the best of them to develop our Project.We planned the time schedule of a project and how long time it should take.

  11. Carl A.Kroch Library(2004).Games weplay Article from http://rmc.library.cornell.edu/games/plethora/index.html • Bucner K,fang H & Qiao s.(2002).Advergaming;A new genre in internet advertising.Article from http://www.dcs.napier.ca.uk/~mm/socbytes/feb2002 i/9.html • Susan B.Kretchmer (2004).The emergent advergames industry:developments,impact,and direction http://fssl.man.ac.uk/cric/workshops/dgi/abstracts/kretchmer.htm • EST (2002) advergames:adverstising via video games article from the url:http://www.geek.com/news/geeknews/2001 aug/gee20010831007638.htm

  12. CONCLUSION