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Presentation Transcript
brand

BRAND

By

Ting Huoy San

Chan Hong Tah

Lai Tze Wee

understanding about brand
Understanding About Brand
  • Improve shareholder value
  • Maximize market with strategic boardroom discipline
  • Promise consistently delivered
  • Logo, trademark or other symbolic graphic act as a value of the brand
roles of branding
Roles of Branding
  • Increase product and services value
  • Act as attracting publicity
  • Quality preserve and enhance
  • Control of marketing activities
example of brands
Example of Brands
  • Sony
  • Nokia
  • Motorola
  • Samsung
  • LG
challenges in branding
Challenges' in Branding
  • Trading Mindset
  • Developing economy
  • Less focus on innovative
  • Intellectual Property
  • Regulatory effect