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What business are we in?

What business are we in?. B.V.L.NARAYANA SPTM 1 12-Apr-09. Management quotes. Peter drucker Spirit of the organisation is created at the top Identify the “future that has already happened” All organisations need a discipline to face realty Test of market . Management quotes.

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What business are we in?

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  1. What business are we in? B.V.L.NARAYANA SPTM112-Apr-09

  2. Management quotes • Peter drucker • Spirit of the organisation is created at the top • Identify the “future that has already happened” • All organisations need a discipline to face realty • Test of market

  3. Management quotes • Peter drucker • Knowledge workers are assets and need autonomy in work • It’s the abilities that count • Management is indispensable

  4. Theory of business • Peter drucker • Management tools • How to do • What to do • Key is what to do • key to “what to do” is a reality check on assumptions underlying present business

  5. Theory of business • Assumptions in an organisation • About markets • Customers and competitors behavior • Technology and its dynamics • Strengths and weaknesses • Assumptions dictate • Organisational behavior, decisions • Meaningfulness of results

  6. Theory of business • Assumptions determine an organisations “theory of business” • a valid , clear and consistent theory is very powerful • Explains SCA • Egs IBM and main frame business • GE and portfolio of businesses • Mitsubishi and miniaturization • Ramakrishna mission and social ethics

  7. Theory of business • Has three parts • Assumptions about the environment • Society and its structure • Market • Customer • Technology • Mission of the organisation • About competencies needed to accomplish mission

  8. Theory of business • Criteria for assumptions reality check • Assumptions must fit reality • Assumptions must fit amongst each other • The theory of business must be understood and known throughout the organisation • Theory has to be tested continuously

  9. Theory of business • Prevention of obsoletion of theory • Principle of abandonment • Question all accepted policies, products every three years • Abandon what has not been successful • Study non customers • Look at those who do not use you • Look for warning signs • Achievement of objectives • Rapid growth • Unexpected success –own or competitors • Unexpected failure– own or competitors

  10. Theory of business • To maintain valid theory of business • Requires hard work • Always ask • “ What business are we in?” • Do we need to continue in this? • Are we competent to run this business

  11. THANK YOU

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