1 / 5

The Success of "Dumb" Ads: Insights from USA Today's Ad Meter

An analysis of USA Today's Ad Meter findings reveals that the most successful Super Bowl commercials often feature "dumb" humor. Two standout ads, which included dogs and elicited real-time feedback from 282 adults, suggest that simplistic and absurd content resonates with viewers. Brands like Doritos, Pepsi, and Bud Light thrived by leveraging humor and buzz marketing, leading to high exposure and audience engagement. The discussion raises questions about the effectiveness of these advertising strategies and the psychology behind their appeal.

melva
Download Presentation

The Success of "Dumb" Ads: Insights from USA Today's Ad Meter

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. DUMB IT DOWN! BRAD NILSEN & JARED WAITE

  2. SUMMARY • USA TODAY's Ad Meter : 282 adults give their real-time feedback • Best two ads • Best companies: Doritos, Pepsi, Bud Light • Theory is dumbest commercials are most successful for Super Bowl audience • Top two ads “involved dogs, and both were mind-numbingly stupid -- the key combo for success”

  3. DISCUSSION • Do you think this is accurate? • Why do you think companies use “Dumb” ads, especially for the Super Bowl?

  4. RELATION TO CLASS • Humor appeals • Buzz Marketing-trying to get people to talk about how funny advertisement was • High exposure • Target markets

  5. SOURCES • http://www.sbnation.com/2011-super-bowl/2011/2/8/1981977/superbowl-commercials-best-ads-meter-doritos-bud-light

More Related