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Status Report WP 2 A 8: Feasibility Assessment of Extending RegioTram

Status Report WP 2 A 8: Feasibility Assessment of Extending RegioTram to Employment Centres in Kassel and the Nordhessen Region. Application: “A technical and economic feasibility project” Project Manager (after Session on WP 4 …) : “ Only one part of marketing? ”.

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Status Report WP 2 A 8: Feasibility Assessment of Extending RegioTram

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  1. Status Report WP 2 A 8: Feasibility Assessment of Extending RegioTram to Employment Centres in Kassel and the Nordhessen Region

  2. Application: “A technical and economic feasibility project” Project Manager (after Session on WP 4 …): “Only one part of marketing?”

  3. The questions according to the Application: • How can linking of centers of labor be organized? • Can the economic efficiency of the RegioTram beincreased, and what demand may be predicted? • What effects on the attractiveness of Kassel mayarise, and what role may the hubs Kassel-Wilhelms-höhe and Kassel-Hauptbahnhof play in this process?

  4. The questions according to the Project Manager: • Shouldn’t we better put the journey into the centerof our research? • Does linking of centers of labor by rail-basedsystems make sense? (For us? For our customers?) • What is and may be the part of rail-based systemsin an overall strategy? • How do we have organize public transport in orderto make it attractive for employees and cost efficientfor us? • What do we have to do to sell the product?

  5. Does linking of centers of labor by rail-basedsystems make sense? • Are we competitive? • Do we have capacities? • What do the employees need? • Can we provide that in acceptable economic terms? • What kind of marketing is needed to sellpublic transport? (After this morning: Where doesMarketing start at all?)

  6. Overview • Feasibility studies (complete) • Status Quo analysis (in progress)Traffic / Interviews with seniors / Survey of empolyees? • Strengths / Weaknesses / Requirements (in progress) • Conclusions (to be discussed) • Strategies (to be developed)

  7. Overview

  8. One example: Volkswagen Baunatal

  9. Volkswagen • 13.000 Employees • 8.500 within Range of RT • Job-Ticket-Rate 0,5 % • Our Key Accountants bite on Granite …

  10. Suggestion • Building Tracks to the main gate • Service by Linie 4

  11. Feasible? • Of course

  12. Reasonable? • Hmm …

  13. Issues • Travelling Time • Timetables • Potentials • Internal accessibilty

  14. Alternatives? • Connecting Tram and RT Hubs by a Bus Line • Timetables • Potentials • Internal accessibility • Mobility Managemet

  15. Good News? • Sintropher has helped us make a date with one ofthe Volkswagen Bosses! • We start talking over matters seriously …

  16. Wake up, coffee is hot! • Thanks for your Attention!

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