Making Your Community Festivals Better. Vern Biaett, PhD, CFEE Faculty Associate School of Community Resources & Development. Who Are You …. and what do you do?. What Do You Want …. to make better at your community events?. Organize Your Thought Process.
Vern Biaett, PhD, CFEE
School of Community Resources & Development
and what do you do?
to make better at your community events?
knowing what you already have.
knowing what you are really trying to accomplish.
some basic structure to what you’re doing let’s talk about your stakeholders.
Who are they?
making things better for every one of your stakeholders.
a better communicator.
What is Marketing & Promotion?
What is your plan … do you even have a plan?
There are 5 basic forms of promotion
in only 10 minutes.
Less is better and more powerful
you have to be better at financial things.
“With money in your pocket, you are wise, you are handsome, and you sing well too.”
Old Jewish Proverb
of revenue for festivals and events?
type of admission fee.
to generate revenue for a community event.
The old way of thinking
Basically just begging
New way of thinking … Asset Benefit Exchange
What can a sponsor give you?
What do you have that a sponsor wants?
Tangibles and Intangibles
And there is so much more
Values - IEG
and on and on and on
Have a plan
Know what you want / need
Know what you have to exchange
Sponsor > Partner > Friend
understand what your financial goals are.
Make a Profit
Use a Cost – Revenue financial system
Revenues are highly unpredictable
Expenses must be controlled to maximize success
Budgets cannot be made in stone
make your staff and volunteers better.
What is the most important thing you do for an event?
the most important thing you should be doing is creating the BEST possible experience for each and everyone of your stakeholders
creating great experiences for those stakeholders we call attendees, guests, participants, visitors
what is the BEST possible experience?
How do I go about making that happen?
let’s first use the word festivity to describe experiences that might take place at festivals and events and take a quick journey through history
From Paleolithic (20,000-8,000 BCE) hunter-gathers, through the Neolithic (8,000-4,000 BCE) first farmers, and into the first civilizations (4,000-800 BCE) festivity was ORGANIC
As civilization progressed through the Axial (800-200 BCE) and Post-Axial (200 BCE – 1500 CE)
With the Enlightenment (1500 CE) festivity became
Festivity became ORGANIZED
Following World War II and for the past 6 decades with a general emphasis on public relations, materialism, and technology festivity morphed into mercantile activity with focus on
Festivity became a COMMERCIAL ORGANISM
Has the time come to return to a more organic form of festivity?
Is a more organic form of festivity the key to producing truly great experiences at today’s festivals and events?
Can festivals and events once again be about having fun for the sake of fun … like play?
go back to the ancient roots of festivity and create those BEST experiences for those who attend our festivals and events?
Collaboratively Creative Social Activity
Loud music with deep bass and heavy drum beats
Performing arts … dance, drama
Visual arts … masks, costumes
Wild abandonment … joyfulness
Substantive Theory from research
Social capital bonding is strongly evident and easily recognizable within friend and family groups at community festivals. This heuristic phenomenological type of bonding spreads to peers with shared similarities outside the friend and family group as levels of festivity increase.
Social capital bridging exists between attendees at community festivals, but primarily as a sense of generic communitas at a subconscious hermeneutic phenomenological level which intensifies as levels of festivity increase.
Event manages possessing both the aspiration and knowledge to program quality festive experience have the ability to accentuate the development of both bonding and bridging social capital at community festivals.
Increased levels of festivity at events raises the sense of community among attendees
get ready to experience what a high level of festivity is really all about
Being a Spectator
Being Collaboratively Creative
Oh, the places you go
To build community you need to program activity with higher levels of Festivity
JUST SAY NO TO SPECTATORS
Vern Biaett, PhD, CFEE