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Community Festivals: Making a Change in Community Culture. Brenda Rooney, PhD, MPH Gundersen Health System Epidemiologist blrooney@gundersenhealth.org. Tracy Herlitzke , MPH, MCHES CESA #4 Director Health Programs therlitzke@cesa4.k12.wi.us. Best Practices - Background.

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community festivals making a change in community culture

Community Festivals:Making a Change in Community Culture

Brenda Rooney, PhD, MPH

Gundersen Health System

Epidemiologist

blrooney@gundersenhealth.org

Tracy Herlitzke, MPH, MCHES

CESA #4

Director Health Programs

therlitzke@cesa4.k12.wi.us

best practices background
Best Practices - Background
  • U of MN Alcohol Epidemiology Program
    • 20 Best Practices for Safe Festivals
  • Changing the Culture of Risky Drinking
    • Evaluations Every Year 2010-2013
    • Meeting with Festival Organizers in March and November of 2011 to Share Results and Network
    • 2012 Results Shared, Some Individual Meetings
la crosse county festivals
La Crosse County Festivals
  • Approximately 17 Festivals Per Year
  • Greatest Number in City of La Crosse
assessment methods
Assessment Methods
  • 2-3 volunteers visited and scored each festival at varying times of the festival duration
  • Used the standardized survey – 12 strategies
  • Surveys were scored based on:
    • fully meeting the strategy,
    • partially meeting the strategy, or
    • not meeting the strategy
  • A total score was calculated based on a scale from 0 to 100
assessment tool review
Assessment Tool Review

1. Carding

3. Area/Fence

2. Wristbands

Flickr: by pdomara

slide6

Flickr: Rochelle, just rochelle

4. Container

5. Quantity

6. Size/Pitchers

7. Price Discounts

slide7

8. Obviously Intoxicated People

9. Sober Servers

10. Food Available

slide8

11. Beer Signs

12. Last Call

13. Smoke Free

14. Level of Intoxication

strategies
Strategies
  • Underage Access Strategies
  • Binge Drinking Reduction Strategies
  • Cultural Strategies
binge reduction strategies those assessed all 4 years n 16
Binge Reduction Strategies(Those assessed all 4 years, N=16)

* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

binge reduction strategies those assessed all 4 years n 161
Binge Reduction Strategies(Those assessed all 4 years, N=16)

* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

culture strategies those assessed all 4 years n 16
Culture Strategies(Those assessed all 4 years, N=16)

* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

overall scores those assessed all 4 years n 16
Overall Scores(Those assessed all 4 years, N=16)

* Assessment for 2013 not complete yet. Based on 14/16 festivals to be assessed

lessons learned
Lessons Learned
  • Meeting with Festival Planners
    • Learning from Each Other
    • Approach/Relationship Building
    • Meeting Setting
  • Working with the Media
  • Voluntary adoption is not enough
  • Volunteer Management
    • Engage Coalition Members
    • Stipend Student Volunteers
    • Pay Entrance Fee
questions comments discussion
Questions, Comments, Discussion

What’s Next?

Thank You!

What is one thing that surprised you from this information?

How are you going to use this information?

  • Work on license conditions
  • Continue to educate festival planners (ex. RBS)
  • Other ideas?