grow your market creating a memorable experience for customers l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Grow Your Market:  Creating a Memorable Experience for Customers PowerPoint Presentation
Download Presentation
Grow Your Market:  Creating a Memorable Experience for Customers

Loading in 2 Seconds...

play fullscreen
1 / 18

Grow Your Market:  Creating a Memorable Experience for Customers - PowerPoint PPT Presentation


  • 88 Views
  • Uploaded on

Grow Your Market:  Creating a Memorable Experience for Customers. Working with the Media. Dennis Ryan, Market Manager 61st Street Farmers Market The Experimental Station 6100 S. Blackstone Ave. Chicago, IL.. 60637 773-241-6044 dennisryan@experimentalstation.org. Know Your Media Options.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Grow Your Market:  Creating a Memorable Experience for Customers' - meg


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide2
Dennis Ryan, Market Manager

61st Street Farmers Market

The Experimental Station

6100 S. Blackstone Ave.

Chicago, IL.. 60637

773-241-6044

dennisryan@experimentalstation.org

know your media options
Know Your Media Options
  • Print
  • Television
  • Radio
  • Internet
  • Blogs
  • How / Where does your audience get information?
know who you re talking to
Know Who You’re Talking To
  • Food, Metro, Entertainment, Health
  • Is this their beat?
  • What’s the angle?
  • Find an ally – someone who is passionate about this topic
give them a story
Give Them a Story
  • Timely topic
  • First of its kind
  • Only of its kind
  • 100% organic
  • What makes you special / newsworthy?
give them the information they need
Give Them the Information They Need
  • Professionally written Press Release
know their deadlines
Know Their Deadlines
  • Example: Food section comes out on Wednesday
slide8
Jenna Dooley Springfield Reporter/Host

WUIS-WIPA Public Radio Station

University of Illinois at Springfield

One University Plaza, MS WUIS-130

Springfield, IL 62703-5407

217-206-6413 jdool2@uis.edu

tips for getting the word out
Tips for Getting the Word Out:
  • Monday news conferences
  • Morning to early afternoon news events
tips for getting the word out10
Tips for Getting the Word Out:
  • News releases with a contact person and their direct number
  • Offer a multimedia experience
issues unique to working with the media
Issues Unique to Working with the Media
  • Be aware that we are at the mercy of the news cycle
  • News packets are fantastic
issues unique to working with the media12
Issues Unique to Working with the Media
  • We tell both sides to a story.
  • We are looking for new angles.
pet peeves
Pet Peeves
  • Never force a story or tell the journalist what they should put in theirpiece.
  • Don't ask if we can guarantee news coverage.
slide14
Kathryn Rem, Food Editor/Staff Writer

The State Journal-Register

One Copley Plaza

Post Office Box 219

Springfield, IL 62705-0219

217-788-1520

kathryn.rem@sj-r.com

inside a newsroom
Inside a Newsroom
  • Understand that there are time and resource limitations in newsrooms.
  • Good ideas don’t always result in stories.
  • Don’t expect a puff piece.
the pitch
The Pitch
  • Is it newsworthy?
  • Pitch story ideas far in advance, if possible.
  • Put it in writing. PLEASE be accurate.
don t ask for a free ad
Don’t Ask For a Free Ad
  • There’s a difference between an ad and a story.
  • Buying an ad doesn’t guarantee a story.
thank you for your attention today
Thank you for your attention today!
  • Dennis Ryan, Market Manager, 61st Street Farmers Market, Chicago, Illinois
  • Kathryn Rem, Food Editor,
  • The State Journal-Register, Springfield, Illinois
  • Jenna Dooley, Springfield News Reporter/Host WUIS-WIPA - Public Radio Station University of Illinois at Springfield