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Certification Program and Sustainable Tourism Value Proposition
Non-profit focused on providing programs that help travelers, businesses and destinations protect the environment, preserve cultural heritage and contribute to economic development.
Leave the World a Better Place®
FACTORS TO CONSIDER
TRIPLE BOTTOM LINE
Expanded baseline for measuring performance, adding socio-cultural and environmental dimensions to the traditional economic benchmark. A positive triple bottom line (3BL) means a net:
A voluntary procedure that utilizes a set of criteria designed to assist travel providers in mitigating their negative environmental, economic, and socio-cultural impacts and maximizing the benefits they provide to the environment, local and indigenous people and their communities.
TOURISM SUSTAINABILITY COUNCIL
“THE GOLD STANDARD”
STEP can be endorsed by or customized for destinations to address their unique social, cultural, environmental and economic attributes, as well as regional goals and priorities.
STEP can also be licensed to ministries of tourism and destination management organizations, so they don’t have to expend significant resources in developing their own tourism standards, verification protocol, and auditor and consultant training programs.
LEADING QUALITY ASSURANCE
Metropolitan areas, states, provinces, countries
Global Programs* 3303
(* 3200 of these are Blue Flag for beaches)
ISO 9001 2924
ISO 14001 414
(excluding Blue Flag and ISO certified Co’s.)
Source: UNF Commissioned Study, 2007
Represents a small fraction of the industry in a very young certification market!
COMMUNICATIONS & OUTREACH
EXPERIENCE AND EXPERTISE
Contact: Brian T. Mullis
Phone: +503 488 5500 (USA Office)
+720 273 2975 (Direct)