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Center for Sustainable Tourism. Certification Program and Sustainable Tourism Value Proposition April 2010. Sustainable Travel International.

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Center for Sustainable Tourism

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    1. Center for Sustainable Tourism Certification Program and Sustainable Tourism Value Proposition April 2010

    2. Sustainable Travel International Non-profit focused on providing programs that help travelers, businesses and destinations protect the environment, preserve cultural heritage and contribute to economic development. Leave the World a Better Place®

    3. Sustainable Tourism Eco-certification • Cost • Quality & Comprehensiveness of Program • Educational Value • Credibility of Organization • TSC / GSTC Alignment • Brand Affiliation • Marketing & Communications Support • Complimentary Programs FACTORS TO CONSIDER

    4. Holistic Approach to Sustainable Tourism TRIPLE BOTTOM LINE Expanded baseline for measuring performance, adding socio-cultural and environmental dimensions to the traditional economic benchmark. A positive triple bottom line (3BL) means a net: • Improvement in conservation of the natural environment • Social benefit for local communities • Profit for business owners and shareholders • Gain for national and regional economies

    5. Sustainable Tourism Eco-certification A voluntary procedure that utilizes a set of criteria designed to assist travel providers in mitigating their negative environmental, economic, and socio-cultural impacts and maximizing the benefits they provide to the environment, local and indigenous people and their communities. TOURISM SUSTAINABILITY COUNCIL

    6. Sustainable Tourism Eco-certification • Global Focus, Local Application • Transparency • Comprehensive • Educational Orientation • Systematic Approach “THE GOLD STANDARD”

    7. Sustainable Tourism Eco-certification • Tour Operators • Accommodations • Attractions • Transportation Service Providers • Destinations SECTOR SPECIFIC

    8. Sustainable Tourism Eco-certification • Self-assessment Tool • Eco-assessed • On-site Audit • Eco-certified SYSTEMATIC APPROACH

    9. Self-assessment Tool

    10. Sustainable Tourism Eco-certification • Fees based on total number of rooms • Preferential rates are available for bulk purchases • Third-party auditor fees are based on total number of rooms • Advisory support services and complimentary educational materials available EXCEPTIONAL VALUE

    11. Sustainable Tourism Eco-certification STEP can be endorsed by or customized for destinations to address their unique social, cultural, environmental and economic attributes, as well as regional goals and priorities. STEP can also be licensed to ministries of tourism and destination management organizations, so they don’t have to expend significant resources in developing their own tourism standards, verification protocol, and auditor and consultant training programs. EXCEPTIONAL VALUE

    12. Sustainable Tourism Eco-certification • ASSESSMENT & DEVELOPMENT • “STI were very thorough and practical in their approach to reviewing all elements of the Ecolabel and subsequent Ecolabel course that we offer our clients” • “We have gained extra exposure thanks to our affiliation with STI as a result of STI press releases and extra website links that have improved our websites Search Engine Optimisation.” • - Mary Mulvey, Greenbox CEO

    13. Luxury Eco Certification Standard • Addresses luxury hoteliers’ unique needs • 100 steps to sustainability • All-inclusive pricing LEADING QUALITY ASSURANCE

    14. Sustainable Tourism Eco-certification • DESTINATION STEWARDSHIP Regional Development Metropolitan areas, states, provinces, countries • Examples • Portland • STEP Scandinavia • STEP Ireland

    15. Sustainable Tourism Eco-certification Global Programs* 3303 (* 3200 of these are Blue Flag for beaches) Europe 3253 Americas 547 ISO 9001 2924 ISO 14001 414 Total 3903 (excluding Blue Flag and ISO certified Co’s.) Source: UNF Commissioned Study, 2007 GLOBAL MARKET Represents a small fraction of the industry in a very young certification market!


    17. Why STI? • Carbon Management, Quantification & Offsets • Travelers’ Philanthropy • 3BL Measurement, Management & Verification • Resource Conservation (Water, Waste & Energy) • • Education, Outreach & Consulting LEADERSHIP

    18. Why STI? • 25,000 Media Contacts • 500,000 average monthly web visits • 25,000 - 35,000 average monthly web visitors • 30,000 e-Newsletter subscribers • “Green” listings on Expedia, Travelocity and in AAA COMMUNICATIONS & OUTREACH

    19. Designed to become the premier resource for travelers wanting to engage in responsible travel; • Designed to increase awareness of sustainable tourism and to be a one-stop-shop for information and resources for consumers; • Designed to be a social networking site and booking portal for trips, car rentals, airfare and much more. GREEN.TRAVEL

    20. Why STI? • Private Sector and Public Sector • Sustainable Tourism Development • International Team • Industry Leadership EXPERIENCE AND EXPERTISE

    21. For More Information Contact: Brian T. Mullis Email: Phone: +503 488 5500 (USA Office) +720 273 2975 (Direct)