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24 March. Consumer (cont). Midterm Discussion. We were discussing. What was good about e-commerce …and what was not so good Growth of Internet Annual Internet retail sales growth averaged 30% 2001 to 2005 But not as big as people expected

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24 March

Consumer (cont)



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We were discussing

  • What was good about e-commerce

  • …and what was not so good

  • Growth of Internet

    • Annual Internet retail sales growth averaged 30% 2001 to 2005

  • But not as big as people expected

    • In 2000, expected 7.8% of U.S. sales Internet by 2005

    • 2004: 2%

      Holzwarth et al


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Online consumer’s “hierarchy of needs”

  • Three main categories critical in online shopping environment….

  • Structural firmness – security and performance

  • Functional convenience

  • Representational delight

  • Valacich et al


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Impersonal web-based shopping

  • Most significant inhibitors:

  • absence of

  • pleasurable experiences

  • personal consultation

  • social interaction

  • - why not only online

  • - but changing for some

  • Barlow et al 2001


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  • NPR story

  • Personal avatars

  • Virtual stores

  • Improved socialization


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  • CUSTOMIZING!

  • Body scanning

    • 3D laser scanning hardware

    • For shopping

      • Intellifit

      • Body Scanning kiosk

  • For customization

    • NC State

    • Cornell


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  • Avatars as salespeople

    • Improved satisfaction

    • More likely to purchase

    • Differences in impact of avatar

      • Holzwarth et al

  • Building avatars: Site Pals

    • Site pals (select Demo it)

    • just for fun (text to speech)


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Socializing the virtual shopping experience

  • Mirror mirror on the wall…

  • Big retailers add social networking

  • Shopping in Second Life


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  • What is it? Grass roots

    • Why the term “viral”?

    • Types of viral content

  • Marketer’s objective? Get the word out

    • Advergames case studies

    • An example: Subservient chicken

    • Facebook applications!


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E-commerce problems

  • Bots signing up

    • Spam

    • Denial of service

  • Captchas

    • How do they help?

  • If you don’t want to log in

    • skip personal sign-in

  • Problems with on line privacy policies

    • Comprehension

    • No choices

  • theprivacyplace.org


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  • And then there’s Ebay…

  • Why do people like auctions?

  • What are the ebay rules?

    • Physical, legal, games?

  • What are some of the strangest things you’ve heard that were sold on e-bay?

  • Famous in 2004


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    • www.trisenx.com profile

  • - HOAX

    • Digital Scent Technology

    • Breakthrough in March 2007

    • Scenteck Scratch ‘n Sniff


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