3 Web Design Tips to Improve Website Conversions - PowerPoint PPT Presentation

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3 Web Design Tips to Improve Website Conversions

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  1. www.medresponsive.com

  2. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS More and more number of people and prospective patients are accessing the Internet. It is becoming increasingly important for websites to provide a web presence that provides the best user experience. Therefore having a solid online marketing strategy and utilizing medical SEO services can ensure you a strong online presence and generate more traffic to your practice. A website that grabs the visitor’s attention and holds it for more than five seconds has a much better chance of bringing returning visitors and ultimately converting them into consumers. When the information your prospects are looking for can be easily accessed on your website they will view your website as a credible source of information. www.medresponsive.com

  3. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS Online users usually tend to tune into the visual appeal and navigability of a website. So, medical website design should be focused on attracting more targeted visitors and increasing the leads and conversions. A responsive website helps in increasing the conversion rate of site and ensures engagement with your clients. www.medresponsive.com

  4. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS Aesthetic appearance of your website: You have only around 50 milliseconds to make a good first impression and influence the user before he or she leaves. Good photography, visual images and a clean layout are enough to keep a visitor engaged. A well-designed website helps in shaping up the perception of your business. A fully functional, dynamic website shows that your business has a solid foundation, and will reflect the qualities and values of your business. Easy navigation: Logical navigation is an important criterion for a responsive website. It increases usability, helps the users to find information easily and encourages them to perform the call to action. Simple navigation provides a clear path for website users. www.medresponsive.com

  5. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS Online visitors can be categorized into three – those visitors with little or no information about your business; those with some knowledge who are closer to becoming actual patients/customers; and those who know your business and the services provided, in other words, a group that is ready to make a purchase or schedule a consultation. The latest trends in website navigation to boost conversion include the following.  Fixed Scrolling Navbar  Mega Menu  Responsive Subnav Menus www.medresponsive.com

  6. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS Big bold typography: Legible and clear typography with high contrast and logical hierarchy of information helps readers to read content easily. “Skim-ability” is also essential as visitors often look for specific information and don’t have time to go through the entire content. Use of headlines and subheadings increase “skim-ability” and being consistent with one or two fonts also improves readability and usability. Google Fonts offers a great number of fonts and recently it has updated its collection and offers more customizable and interactive fonts. The font technology allows working with responsive characters, improving creativity and exploring new shapes. Intelligent fonts that suit all types of users and media help in improving conversions. Open Sans, Arvo and Lato are some of the popular Google fonts. www.medresponsive.com

  7. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS www.medresponsive.com

  8. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS a good web design is vital to be successful….. The path of conversion refers to the visitor’s progress towards becoming a lead and this path is specific to each visitor. A user’s conversion path begins on the homepage. The aesthetic appearance of the website is important to create a good first impression and persuade potential customers to become actual customers. A user-friendly and navigable website will allow the visitor to find the details they are looking for either on the home page itself or on another page via a search feature. Good use of typography is important. The call to action buttons must be well-designed and ideally placed so that the visitor makes the desired action. www.medresponsive.com

  9. 3 WEB DESIGN TIPS TO IMPROVE WEBSITE CONVERSIONS a good web design is vital to be successful….. One of the factors that determines the success of a medical business is a responsive website. Ease-of-use increases the number of visitors arriving at your website and ensures more conversions. For a successful web design, businesses can choose to partner with a Long Island SEO company that can provide reliable web design and development services. Our extensive experience in all aspects of SEO as well as healthcare makes us an ideal partner for anyone who is in the Medical industry. We look forward to discussing your challenges with you. Call our healthcare digital marketing agency or contact us via email to set up a meeting. A 15 to 20 minute call will give you a good idea on whether we are right for you. www.medresponsive.com